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Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
While the headline of this blog post claims I have no idea who Derek Jeter is, that is not completely true. I do in fact know who he is and why at the moment the world is all abuzz about him.
Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.
Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?
Following a week of speculation over the authenticity of American Eagle Outfitters’ first canine fashion line, the brand revealed that American Beagle Outfitters will become a reality.
by George Chang
Posted 3 days ago
Posted 3 days ago