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Branding ARCHIVE

Airing My Dirty Laundry from eTail West 2016  Feb 26, 2016 8:53 PM By Tim Parry

Those who know me well know that a free t-shirt is the way to my heart. So eTail West 2016 was my first chance of the year at getting a new wardrobe. But here’s why I can’t remember two of the vendors I got gear from, even though they may have had the coolest t-shirts at the show…

Brand Lessons for the New Retail World  Jan 25, 2016 4:39 PM By Aliza Pollack

With the last Christmas trees thrown to the curb, pine needles askew, let’s assume the retail industry is taking a breather and nursing a holiday hangover. Best not to break too long though as there are 10 more months to plan for and e-commerce to navigate.

Bloomingdales Apologizes for Inappropriate Holiday Catalog Copy  Nov 11, 2015 2:50 PM By Daniela Forte

Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.

4 Tips for Growing Your Retail Gifting Strategy  Sep 30, 2015 12:21 PM By Roy Erez

A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.

How to Make Customers Special Friends of Your Brand  Sep 24, 2015 4:11 PM By Daniela Forte

Make any interaction with the customer a personal one. Whether it’s a small note, a tiny gift or a discount on their next purchase, show your gratitude for their business.

How Instagram Images Enrich the Email Experience  Sep 04, 2015 1:33 PM By Daniela Forte

Social media is an active channel for marketers, in fact, 76% of emails today contain a social media button, while only 14% of emails contain social images. See how marketers can better leverage Instagram images for their brand.

Belk Sees Success with Back-to-School Sweepstakes  Sep 03, 2015 9:34 AM By Daniela Forte

Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.

Capturing Loyalty Across Generations  Sep 01, 2015 11:50 AM By Daniela Forte

In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.

What Role Does Pricing Strategy Play in Establishing Brand Trust?  Aug 25, 2015 10:39 AM By Channie Mize

Trust is an important factor in achieving commercial success for retailers, particularly in the highly competitive US market. One of the ways that retailers earn trust is through their pricing strategies, but it’s a lot more complex than simply who is the cheapest.

Lands’ End Captures Brand Spirit with New Fall Campaign  Aug 21, 2015 10:13 AM By MCM Staff

Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.






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