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Branding ARCHIVE

Belk Sees Success with Back-to-School Sweepstakes  Sep 03, 2015 9:34 AM By Daniela Forte

Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.

Capturing Loyalty Across Generations  Sep 01, 2015 11:50 AM By Daniela Forte

In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.

What Role Does Pricing Strategy Play in Establishing Brand Trust?  Aug 25, 2015 10:39 AM By Channie Mize

Trust is an important factor in achieving commercial success for retailers, particularly in the highly competitive US market. One of the ways that retailers earn trust is through their pricing strategies, but it’s a lot more complex than simply who is the cheapest.

Lands’ End Captures Brand Spirit with New Fall Campaign  Aug 21, 2015 10:13 AM By MCM Staff

Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.

5 Tips for Rethinking Your Brand Identity  Jul 06, 2015 3:10 PM By Neal Kaiser

Nothing cuts through market clutter like a strong brand identity that customers understand and respond well to. Here are 5 steps to help you get there.

Gelb Music Sees Success with Ecommerce Focus  Jul 01, 2015 3:00 PM By Mike O'Brien

Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.

The Fellowship of the Green Pants  Jun 10, 2015 7:08 AM By Tim Parry

The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.

Shoes.com Announces Rebranding  Mar 31, 2015 3:15 PM By Daniela Forte

Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.

Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns  Feb 25, 2015 5:51 PM By Mike O'Brien

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]

Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash  Jan 08, 2015 4:35 PM By Daniela Forte

Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.






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