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BrandingSep 03, 2015 9:34 AM By Daniela Forte
Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.
BrandingSep 01, 2015 11:50 AM By Daniela Forte
In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.
BrandingAug 25, 2015 10:39 AM By Channie Mize
Trust is an important factor in achieving commercial success for retailers, particularly in the highly competitive US market. One of the ways that retailers earn trust is through their pricing strategies, but it’s a lot more complex than simply who is the cheapest.
BrandingAug 21, 2015 10:13 AM By MCM Staff
Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.
BrandingJul 06, 2015 3:10 PM By Neal Kaiser
Nothing cuts through market clutter like a strong brand identity that customers understand and respond well to. Here are 5 steps to help you get there.
BrandingJul 01, 2015 3:00 PM By Mike O'Brien
Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.
BrandingJun 10, 2015 7:08 AM By Tim Parry
The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.
BrandingMar 31, 2015 3:15 PM By Daniela Forte
Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.
BrandingFeb 25, 2015 5:51 PM By Mike O'Brien
How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]
BrandingJan 08, 2015 4:35 PM By Daniela Forte
Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.