Branding ARCHIVE

ArtistBe.com Puts Artists Front and Center with Redesign  Jun 02, 2014 11:30 AM By Daniela Forte

ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.

Isaac Mizrahi and the Omnichannel Experience  May 22, 2014 11:19 AM By Daniela Forte

Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.

How Alex and Ani Spreads Positive Energy Across Multiple Platforms  May 21, 2014 11:21 AM By Daniela Forte

The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.

Why Not Pinterest?  May 09, 2014 2:06 PM By Daniela Forte

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?

American Beagle Outfitters Was No Joke… Really…  Apr 07, 2014 6:41 AM By MCM Staff

Following a week of speculation over the authenticity of American Eagle Outfitters’ first canine fashion line, the brand revealed that American Beagle Outfitters will become a reality.

Razorfish Launches New Partnership Model with Peet’s Coffee & Tea  Mar 31, 2014 2:41 PM By Tim Parry

The partnership model is one that is new to the agency and launches an innovative approach to committing Razorfish to the growth of Peet’s ecommerce business.

USPS Teams Up with Sony Pictures to Promote The Amazing Spider-Man 2  Mar 18, 2014 2:06 PM By Erin Lynch

The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”

CVS Sacrifices Billions for Long-Term Delivery on Brand Promise  Feb 07, 2014 11:59 AM By Jeannie Walters

But understanding who you are as a brand and organization is the first step to delivering a superior customer experience. You don’t have to be all things to all people. You have to be the right things to the right people.

RadioShack’s Super Bowl Ad was Totally Gnarly  Feb 03, 2014 8:23 AM By Tim Parry

Okay, I’m an 80s kid, and it’s safe to say I’m also stuck in the 80s. So naturally, I loved RadioShack’s Super Bowl commercial… Totally gnarly! Check it out here, and tell us what you thought about this and other Super Bowl commercials.

RadioShack Unveils New “Do-It-Together” Brand Positioning  Jan 27, 2014 11:28 AM By MCM Staff

“It Can Be Done, When We Do It Together” speaks to the RadioShack’s ability to collaborate with consumers to help them discover what is possible through technology.






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