Bronze: New Pig PIG Grippy Mat

B-to-B Over $75 Million

The campaign: To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across.

The result: Sales of PIG Grippy Traffic Mat Rug increased 250%.

What the judges loved:
Lynn Gore: “Creative was consistent and the use of the real-life problem was an excellent way to engage the customer.”

What could have been better:
Jay Greenberg: “New Pig team could have gone further with their campaign and execute across paid search and social sites – I did not see a reference of Grippy Mat on its Facebook page.”

2012 MCM Awards Winners

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