Campaign ARCHIVE

Looking at Marketing Performance from the Outside In  Aug 25, 2014 2:43 PM By Janice Smithers

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

What’s in your Holiday Toolkit?  Aug 25, 2014 1:48 PM By Ross Kramer

Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?

How to Plan and Execute a Global Search Campaign  Jul 03, 2014 11:46 AM By Mike O'Brien

At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.

Exclusive Pinterest Campaign Proves Successful for Neiman Marcus  Jun 16, 2014 11:39 AM By Daniela Forte

Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.

David’s Bridal Reaches Brides On the Go – Digitally  May 27, 2014 4:32 PM By Daniela Forte

David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.

How Alex and Ani Spreads Positive Energy Across Multiple Platforms  May 21, 2014 11:21 AM By Daniela Forte

The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.

Kiehl’s Uses Targeted Personalization to Lift Revenues  May 15, 2014 3:36 PM By Daniela Forte

Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.

Why Not Pinterest?  May 09, 2014 2:06 PM By Daniela Forte

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?

Alex and Ani Increases Facebook Ads ROI by 80%  Jan 30, 2014 3:55 PM By Daniela Forte

Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.

RadioShack Unveils New “Do-It-Together” Brand Positioning  Jan 27, 2014 11:28 AM By MCM Staff

“It Can Be Done, When We Do It Together” speaks to the RadioShack’s ability to collaborate with consumers to help them discover what is possible through technology.






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