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CampaignApr 07, 2016 4:18 PM By MCM Staff
maker of fine Belgian chocolates, following deployment of the Zmags Creator digital publishing platform for Godiva’s Valentine’s Day 2016 campaign. See what results Godiva garnered working with Zmags.
CampaignOct 05, 2015 9:57 AM By Arthur Schopp
Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.
CampaignSep 23, 2015 1:44 PM By Daniela Forte
Cultures for Health, a real food merchant, brought its customers back to purchase after the company implemented a shopping cart abandonment solution. See what results they gained from the solution.
CampaignSep 03, 2015 9:34 AM By Daniela Forte
Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.
CampaignAug 03, 2015 1:24 PM By Mike O'Brien
Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.
CampaignJul 21, 2015 1:09 PM By Daniela Forte
Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.
CampaignJun 10, 2015 7:08 AM By Tim Parry
The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.
CampaignFeb 25, 2015 5:51 PM By Mike O'Brien
How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]
CampaignJan 21, 2015 9:49 AM By Mike O'Brien
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
CampaignJan 08, 2015 4:35 PM By Daniela Forte
Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.
by Mike O'Brien
Posted 8 hours ago
Posted 8 hours ago