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Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.
Who are the winners, and who needs the most help? Herschell Gordon Lewis sticks his head in the lion’s mouth and give us his best and worst catalog copy of 2014. Did your company make the list?
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.
No matter that seasonal orders are coming in later and later every year, Labor Day still represents the unofficial start of the fall/holiday season for most catalogers. here’s a look at five things any catalog ninja should be working on as the biggest season of the year gets going.
Jane Glazer founded Rochester-based Home Trends Catalog in 1983, and changed its name to QCI Direct to reflect its newly-launched ecommerce site in 2011.
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.
The Best Cigar Prices Father’s Day Cigar Catalog is a 96-page catalog featuring hundreds of unique cigar and cigar accessory items from the top brands in the industry.
To the catalogs Herschell Gordon Lewis criticizes here, he apologizes…but only for their unfortunate positioning. Except for this column—and probably despite this column—they probably can skirt their way into the arena of ongoing acceptance.
by Curt Barry
Posted 2 days ago
by Tommy Kelly
Posted 2 days ago