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MCM Outlook 2012-13 Report: Catalog
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Provides multichannel merchants with catalog, e-commerce & retail channels the critical industry news and intelligence they need to know.



L.L. Bean Ecommerce Pioneer Leon A. Gorman Dies at 80  Sep 04, 2015 11:52 AM By MCM Staff

Leon A. Gorman, who ran L.L. Bean for 30 years and grew it into an outdoor catalog and ecommerce juggernaut, died Thursday at his home in Yarmouth, ME.

Lands’ End Captures Brand Spirit with New Fall Campaign  Aug 21, 2015 10:13 AM By MCM Staff

Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.

The State of the Catalog is Healthy  Jul 15, 2015 1:38 PM By Daniela Forte

Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog. Launches New Online Catalog  Jun 30, 2015 3:39 PM By Daniela Forte has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.

Z Gallerie Creates Social Buzz with Its Catalog  May 14, 2015 11:15 AM By Daniela Forte

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.

Brand Loyalty, Trust Keys to Canadian Consumers  Jan 21, 2015 9:49 AM By Mike O'Brien

Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.

Welcome Back, JCPenney Catalog  Jan 20, 2015 11:16 AM By Tim Parry

JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.

The Best and Worst Catalog Copy of 2014  Nov 19, 2014 10:59 AM By Herschell Gordon Lewis

Who are the winners, and who needs the most help? Herschell Gordon Lewis sticks his head in the lion’s mouth and give us his best and worst catalog copy of 2014. Did your company make the list?

Canadian Ecommerce a Great Opportunity for U.S. Merchants  Oct 13, 2014 10:30 AM By Mike O'Brien

With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.

Experience the Power of a Bookbook  Sep 14, 2014 9:34 AM By Tim Parry

Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.

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