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Catalog ARCHIVE

The Best and Worst Catalog Copy of 2014  Nov 19, 2014 10:59 AM By Herschell Gordon Lewis

Who are the winners, and who needs the most help? Herschell Gordon Lewis sticks his head in the lion’s mouth and give us his best and worst catalog copy of 2014. Did your company make the list?

Canadian Ecommerce a Great Opportunity for U.S. Merchants  Oct 13, 2014 10:30 AM By Mike O'Brien

With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.

Experience the Power of a Bookbook  Sep 14, 2014 9:34 AM By Tim Parry

Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.

5 Things the Catalog Ninja is Doing Right Now  Sep 08, 2014 2:11 PM By Steve Trollinger

No matter that seasonal orders are coming in later and later every year, Labor Day still represents the unofficial start of the fall/holiday season for most catalogers. here’s a look at five things any catalog ninja should be working on as the biggest season of the year gets going.

QCI Direct Founder Jane Glazer Presumed Dead Following Plane Crash  Sep 07, 2014 11:44 AM By Tim Parry

Jane Glazer founded Rochester-based Home Trends Catalog in 1983, and changed its name to QCI Direct to reflect its newly-launched ecommerce site in 2011.

Catalogs Adapt to the New Omnichannel World  Aug 26, 2014 11:04 AM By Daniela Forte

Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.

Best Cigar Prices Releases 96-Page Father’s Day Cigar Catalog  May 31, 2014 2:05 PM By MCM Staff

The Best Cigar Prices Father’s Day Cigar Catalog is a 96-page catalog featuring hundreds of unique cigar and cigar accessory items from the top brands in the industry.

Herschell Gordon Lewis’s Best and Worst Catalog Copy of 2013  Dec 16, 2013 12:34 PM By Herschell Gordon Lewis

To the catalogs Herschell Gordon Lewis criticizes here, he apologizes…but only for their unfortunate positioning. Except for this column—and probably despite this column—they probably can skirt their way into the arena of ongoing acceptance.

Sears Announces Its Separation from Lands’ End  Dec 10, 2013 12:01 PM By Daniela Forte

Sears Holdings Corp. announced its separation from its Lands’ End clothing business, according to a press release. Lands’ End Inc., filed a registration statement with the Securities and Exchange Commission on Dec. 6.

Catalog Mailers May See 5.9% to 6.1% Postal Rate Increase  Sep 26, 2013 3:31 PM By Daniela Forte

Catalog mailers may see, on average, a 5.9% postal rate increase based on price changes the U.S. Postal Service has proposed to the Postal Regulatory Commission, according to a statement emailed to Multichannel Merchant by the American Catalog Mailers Association.






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