CatalogJun 03, 2016 11:54 AM By Daniela Forte
Is it the beginning of the end for print catalogs? Victoria’s Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand.
CatalogMar 21, 2016 1:21 PM By Daniela Forte
The catalog is not only a sales driver, but a vehicle for branding, inspiration and engagement. See what results were garnered with the MCM Outlook 2016 on catalogs.
CatalogMar 15, 2016 12:50 PM By Tim Parry
Rumors of catalog’s demise had been greatly exaggerated. Yes, catalog circulation dropped at the end of the last decade, as did page counts, as did the number of catalog titles. But catalogs are still here, and they have taken on a new role as a marketing driver.
CatalogMar 11, 2016 3:20 PM By MCM Staff
Do you plan to increase or decrease your catalog circulation in 2016? Multichannel Merchant associate editor Daniela Forte asked this question to attendees of NEMOA directXchane in Boston March 9-11, and here is what she found out.
CatalogMar 09, 2016 7:35 PM By Daniela Forte
Talbots is making great strides to become a cult brand for women between the ages of 45 to 65 years old and right now it is focusing on reclaiming its brand DNA and sense of style.
CatalogMar 09, 2016 5:29 PM By Daniela Forte
Listening to the customer is an important goal for fashion retailer Boden.
CatalogMar 01, 2016 9:36 AM By Daniela Forte
Wayfair Inc.announced the release of its first full spectrum catalog featuring furniture and décor for every room of the house. See what plans Wayfair has in place for its catalog.
CatalogFeb 22, 2016 1:38 PM By Daniela Forte
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
CatalogNov 12, 2015 11:23 AM By MCM Staff
EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.
CatalogNov 11, 2015 2:50 PM By Daniela Forte
Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.
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