Auction Set for Wisconsin Cheeseman

Feb 24, 2011 11:01 PM  By

A month after the Wisconsin Cheeseman said it would close its doors if it doesn’t find a buyer, the food-gifts merchant is scheduled to be sold next week. The assets of parent company Wisconsin Food Gift Co. will go on the auction block March 2.

Wisconsin Food Gift Co. includes three businesses: The Wisconsin Cheeseman gift catalog; Mille Lacs Gourmet Foods gift basket wholesaler; and Scott’s Fundraising Resource, a wholesaler of fundraising foods.

The auction does not include the company’s real estate. According to published reports, 102 employees will be affected by the Sun Prairie, WI-based company’s closing.

According to its data card, which was updated on Jan. 14, Wisconsin Cheeseman has 71,572 12 month buyers, but just 32,267 of those are 12 month multibuyers. Its customers spend $70 average order, and 64% of them are women.

The company had been owned by the Cremer family since it was founded in 1947. The Cremers sold the business to an investor group in April 2007.