Children’s Products

Sep 01, 2009 9:30 PM  By

GOLD: Print Channel

Hanna Andersson, Holiday 2008

Hanna does the holidays right. The front cover of Hanna Andersson’s Holiday 2008 edition shows a little girl, clad in a matching red snowflake print dress and stocking cap, kicking back in an ornate white chair. The outfit captures the spirit of the season, “and the fancy chair carries a wintry formality,” said one judge.

WHY IT WON A GOLD AWARD: “Hanna has mastered the mix-and-match product assortment,” said one judge. “The approach lets them offer hundreds of SKUs in a very organized fashion.” Design is also where Hanna shines. “Great eyeflow, good design and wonderful photography,” gushed one judge.

“I find the way the book is designed in spreads very compelling,” added another panelist. “Even when the products are not matching, the coordination of the colors, styles and fabrics for parents and kids makes each spread feel unique and complete.”

IDEA TO STEAL: “I love the easy shipping table, and how Hanna addresses the customer’s needs: Will it get there on time? YES! Too busy to wrap?…” said one judge. “What an improvement over the classic “Guaranteed Delivery” and “Gift Wrap Available.” — MD

Director/designer: Yvette Velasquez

Creative director: Mary Wilson

Marketing director: Alison Polenz

Circulation manager: Polly Hodson

Print/production director: Lee Beckman

Merchandiser: Jackie Ardrey

Copywriter: Elizabeth Gottfried

Photographer/illustrator: Troy Plota

Printer/color separator/prepress provider: R.R. Donnelley

List broker: Millard Group

Next Page: L.L. Bean Kids catalog

SILVER: Print Channel

L.L. Bean, Kids, Spring 2008

Go fly a kite” is the message on this L.L. Bean Kids catalog. Not in a bad way, of course, but as in, literally, fly a kite, have a ball, enjoy your spring in Bean’s colorful, comfortable and durable clothing.

WHY IT WON A SILVER AWARD: First, there’s the product assortment. “The merchandise is perfect for spring-into-summer activities for kids,” said one judge. “And it’s displayed in active settings to show off comfort and fit.”

Then there’s the creative: “High-energy images and colors add a lot to a kids book,” a judge said. “There’s a nice mix of lifestyle shots with dense product placement,” added another panelist. “The density is well broken up with the lifestyle shots.”

And the copy “deftly combines fit hints and characteristics that result in long-wearing and practical clothing,” commented a judge.

WHY IT DIDN’T WIN A GOLD AWARD: The panel felt this book deserved better paper. “The paper the piece is printed on is a fairly dingy grade,” lamented a judge. — MD

Director: Don Oakes

Designer: Vivian Page

Creative directors: Jenna Klein Jonsson, Marcia Minter

Associate creative director: Christopher Seid

Marketing director: Nancy Dynan-Fischman,

Print/production director: Jason Kendeigh

Merchandiser: Amy Steenstra

Copywriter: Kristen Stewart

Art directors: Betty Fuller, Elise Plakke

Printer/color separator/prepress provider: Quad Graphics

List broker: Millard Group