CoffeeTable Sees Major Rewards with Loyalty Program

Jan 04, 2013 1:21 AM  By

After launching its loyalty program, the catalog shopping application, CoffeeTable, saw a major boost in customer engagement during the holiday shopping period.

The app, which is available for the iPad, iPad Mini, and iPhone, compiles lookbooks of several retailers and boutiques into one application where users can browse and shop. Some of the participating brands with CoffeeTable include Athleta, Crate and Barrel, Eddie Bauer, Macy’s, Land’s End, and Neiman Marcus.

According to a press release, on Dec. 7, 2012, CoffeeTable introduced the holiday promotion “12 Days of Perks” which included daily deals and giveaways to users of the app. There was also free shipping for last-minute shoppers.

The company states in the release that as a result retailers on the app “experienced a heavy increase in catalog opens (up two to three times average) and purchases, and saw three times more activity (e.g., sharing and saving products) within the app.”

According to the release, watch company Modify and chocolatiers Ghirardelli “saw a high volume of sales” after being featured during one of the 12 days giveaways. Brands that offered free shipping, the release states, such as Paper Source, “received a boost in sales and saw industry-leading catalog conversion rates.”

“These higher than average engagement rates sustained throughout the month of December and into the New Year,” the release said.

Retailers, by using CoffeeTAble’s analytics were also able to collect “unprecedented insights” on how shoppers of the app engage with their catalogs, according to the release. This data, the release said, helps merchants learn how exactly to merchandise products in their lookbooks and to see exactly which image placement works best.

Erin Lynch is the associate editor at Multichannel Merchant. Erin can be reached by emailing her at erin@multichannelmerchant.com. You can also follow her on Twitter at @LynchMCM or on LinkedIn.