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CatalogAug 01, 2012 1:04 AM By Jim Tierney
It appears that Congress won’t act on pending postal reform legislation this year, according to Gene Del Polito, the president of the trade group Association for Postal Commerce.
CatalogJul 31, 2012 7:55 PM By Erin Lynch
Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …
CatalogJul 27, 2012 11:43 PM By MCM staff
Back-to-school shopping is no longer just about going to the mall for clothing and school supplies. This infographic from the National Retail Federation explains how catalogs are still a back-to-school driver, and how ecommerce is grabbing a bigger piece of the pie.
CatalogJul 27, 2012 12:34 AM By MCM staff
We are very excited to announce that the 2012 MCM Awards will be held at NEMOA’s 2012 directXchange
CatalogJul 24, 2012 1:22 AM By Jim Tierney
Four prominent trade groups, including the American Catalog Mailers Association and the Direct Marketing Association, today announced the formation of a coalition titled TruST (True Simplification of Taxation) to fight pending Internet sales tax …
CatalogJul 23, 2012 10:58 PM By Jim Tierney
For intimate apparel merchant Bare Necessities, spin-off titles have been a successful venture. Bare Necessities launched BarePlus by Bare Necessities at BarePlus.com in February with a big public relations blitz.
CatalogJul 20, 2012 11:45 PM By Stephen Bulger
Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.
Here are four tips for effective multichannel selling.
CatalogJul 19, 2012 11:13 PM By Jim Tierney
The Marketplace Equity Act would repeal the 1992 Supreme Court decision, Quill Corp. vs. North Dakota, which said states are not allowed to require out-of-state companies to collect sales taxes unless that company has a physical presence, such as a store or warehouse, in the state.
CatalogJul 19, 2012 9:33 PM By Erin Lynch
When it comes to traditional business-to-business catalogs things can get boring. It’s generally pages and pages filled with products, prices and a few images of putting those products to use. Generally most business-to-business sellers take the simple and safe approach, but there is one company, New Pig, that refuses to stay inside the lines.
CatalogJul 13, 2012 11:04 PM By Tim Parry
The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op: