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Office supplies giant Staples and supplements manufacturer/marketer NBTY had fiscal results worth bragging about. That wasn’t the case for apparel cataloger/retailer Eddie Bauer, however.
The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.
Another week, another acquisition for Catalog Holdings, a subsidiary of Golden Gate Capital. On Nov. 10 the private equity conglomerate completed the recapitalization of Venus Swimwear.
The Hudson Valley Direct Marketing Association’s “Meet the Masters” luncheon on Nov. 8 lived up to its title. A true master, catalog industry veteran Bill End addressed about 70 attendees on a wide number of topics during a question-and-answer session
BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for Winterthur Museum & Country Estate and National Wildlife Federation
Plow & Hearth is known for its country-lifestyle products. But with its new home decor spin-off, Madison Place, the company is targeting what president Michael Luce describes as more of an
Third-quarter sales for Trevose, PA-based imprintable sportswear distributor Broder Bros. slipped 2.5%,
In the four years since it was sold by Federated Department Stores, Fingerhut has quietly but steadily rebuilt its business, to the point that it has mailed its first spin-off specialty title under its current ownership.
You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.