CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

BlueSky Brands to Run Winterthur, National Wildlife Catalogs  Nov 09, 2006 3:22 AM By Jim Tierney

BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for Winterthur Museum & Country Estate and National Wildlife Federation

Plow & Hearth Goes “Urban” with New Brand  Nov 09, 2006 2:56 AM By Jim Tierney

Plow & Hearth is known for its country-lifestyle products. But with its new home decor spin-off, Madison Place, the company is targeting what president Michael Luce describes as more of an

3Q Sales Slip, Loss Swells at Broder  Nov 09, 2006 2:32 AM By MCM staff

Third-quarter sales for Trevose, PA-based imprintable sportswear distributor Broder Bros. slipped 2.5%,

Fingerhut Mails Home Goods Spin-off  Nov 08, 2006 10:28 PM By Heather Retzlaff

In the four years since it was sold by Federated Department Stores, Fingerhut has quietly but steadily rebuilt its business, to the point that it has mailed its first spin-off specialty title under its current ownership.

Show Me The Data: Marketing To the Infrequent Buyer  Nov 06, 2006 10:37 PM By Bill Singleton

You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.

Keeping Your Circulation Healthy  Nov 06, 2006 10:19 PM By Jim Coogan

Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.

R.R. Donnelley to Buy Banta for $1.3 Billion  Nov 02, 2006 3:59 AM By Jim Tierney

Chicago-based R.R. Donnelley & Sons, the largest printer in North America, agreed on Oct. 31 to buy Menasha, WI-based printer Banta Corp. for $1.3 billion in cash.

S&S helping curb kid obesity  Nov 01, 2006 10:30 PM By Mark Del Franco

There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every

Guitar Center sells online at last  Nov 01, 2006 10:30 PM By Jim Tierney

Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer

Fair Indigo catalog hits the mail  Nov 01, 2006 10:30 PM By Mark Del Franco

Four former Lands’ End executives have joined forces to create Fair Indigo, a multichannel apparel company with a socially conscious message. Calling






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