Four former Lands’ End executives have joined forces to create Fair Indigo, a multichannel apparel company with a socially conscious message. Calling
The Y Catalog The desire to bring awareness to the notion of seva, or the spirit of service, inspired the launch of the Y Catalog of yoga products in
Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater
Lake Champlain Chocolates was scheduled in October to move its packaging, warehousing, and shipping divisions into a building down the street from its
In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his
The Home Depot has dropped two high-end catalogs that it had launched just one year ago. But the big-box retailer has no plans to exit the direct-to-consumer home market.
Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,
Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic
London–”Multipositional marketing” and “e-bops” may not be buzzwords yet. But if several of the speakers here at the European Catalogue and Mail Order Days have their way, they soon will be.
London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.