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Catalog ARCHIVE

Live from ECMOD: The DaVinci Code, Hold the DaVinci  Oct 26, 2006 12:23 AM By Sherry Chiger

London–What does “The DaVinci Code” have in common with catalog creative? Plenty, according to Lois Boyle, president/chief creative officer for Mission, KS-based consultancy J. Schmid and Associates.

Marketing from the Back-end  Oct 25, 2006 9:11 PM By Debra Ellis

Reducing fulfillment costs becomes the driving force in many companies. Unfortunately, this creates a dichotomy. On one side, costs are reduced, increasing short-term profitability. The other side is a reduction of service that alienates customers. It reduces growth and long-term profitability. The challenge is to find a balance between service and expense.

WWF Launches Gift Catalog  Oct 25, 2006 9:10 PM By Jim Tierney

Not to be outdone by Oxfam America’s online catalog, which the international relief organization debuted Oct. 10, the World Wildlife Fund on Monday mailed its first print catalog.

ShoeMall.com’s Step Into Print Catalogs  Oct 25, 2006 8:54 PM By Mark Del Franco

The news that online shoes merchant ShoeMall.com dropped its first catalog during the second week in October sounded like another Web pure-play dabbling in print.

Live from the Lenser Client Summit: Why We Loved The ‘80s  Oct 24, 2006 8:55 PM By Heather Retzlaff

San Rafael, CA

Maximizing Profitability: How Frequently Should You Mail Your Buyer File?  Oct 23, 2006 10:33 PM By Jim Coogan

Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.

How to Determine Your Catalog’s Financial Objective  Oct 16, 2006 9:17 PM By Jim Coogan

Many managers don

Understanding the Real Value of a Prospecting List  Oct 16, 2006 9:14 PM By Michelle Farabaugh

Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.

Spruce Up Your Holiday Mailings  Oct 16, 2006 9:02 PM By Mike Yapuncich

The large volume of mail processed by the U.S. Postal Service between Thanksgiving and Christmas can provide challenges to both catalogers and mail carriers. In anticipation of the holiday rush, you should allow ample time to employ sophisticated list cleansing strategies so that you can be sure your mailings reach all of your customers and prospects.

ShoeMall Launches Print Catalog  Oct 12, 2006 8:09 PM By Richard H. Levey

(Direct) Footwear merchant ShoeMall has not only launched a print catalog, but it is also revitalizing its e-commerce site.






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