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CatalogSep 01, 2006 9:30 PM By Herschell Gordon Lewis
This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in
CatalogSep 01, 2006 9:30 PM By Sherry Chiger
Catalog Tracker received 265 consumer catalogs in June nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that
CatalogSep 01, 2006 9:30 PM By Jim Tierney
Jersey City, NJ-based Best Manufacturing Group, a uniform company founded in 1914, announced on Aug. 9 that it filed a voluntary petition under Chapter
CatalogAug 30, 2006 9:51 PM By Jim Tierney
Bassett Furniture may have been founded in 1902, but that doesn
CatalogAug 14, 2006 9:00 PM By MCM staff
It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.
CatalogAug 07, 2006 8:57 PM By Caryn L. Gray
In the first installment of our four-part series, we discussed the evolution of prospecting solutions
CatalogJul 31, 2006 8:20 PM By Jim Coogan
Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.
Here are the critical pieces of a circulation post mortem:
CatalogJul 24, 2006 10:51 PM By Dan McDade
Think back to your childhood
CatalogJul 17, 2006 8:49 PM By Caryn L. Gray
In recent years, an increasing number of direct marketers are turning to private prospect databases as a means to combat the external forces that spoil their customer acquisition efforts. For marketers who use direct mail to acquire customers, challenges include declining response rates, list fatigue, lack of new names, shortened campaign times, and the need for timely postcampaign metrics. Not too long in our past, we could have dialed up our modeling efforts, but even sophisticated modeling techniques have their limitations against these industry forces.
CatalogJun 19, 2006 9:46 PM By MCM staff
Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.
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