CatalogSep 18, 2006 7:45 PM By MCM staff
According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.
CatalogSep 18, 2006 7:32 PM By Michelle Farabaugh
To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.
CatalogSep 10, 2006 8:04 PM By Jim Coogan
Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics, says that it is worthwhile to pay for those extra selection charges to get the most targeted names available from rental lists. After all, the incremental response from taking the best-of-the-best names from a rental list will pay the extra costs of the selects.
CatalogSep 08, 2006 6:19 PM By MCM staff
Multititle mailer Delia’s, cataloger/retailer Jos. A. Bank Clothiers, and manufacturer/marketer Cutter & Buck all enjoyed year-over-year sales growth for the quarter
CatalogSep 07, 2006 2:54 AM By Jim Tierney
San Francisco-based private equity firm Golden Gate Capital Corp. has made no secret about its intention of building a billion-dollar family of apparel companies. On Sept. 6 it appeared to have reached its goal.
CatalogSep 07, 2006 1:55 AM By Tim Parry
New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.
CatalogSep 07, 2006 1:27 AM By MCM staff
Food and consumer goods manufacturer/marketer Sara Lee Corp. has completed its spin-off of its apparel business.
CatalogSep 01, 2006 9:30 PM By Sherry Chiger
Catalog Tracker received 265 consumer catalogs in June nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that
CatalogSep 01, 2006 9:30 PM By Jim Tierney
Jersey City, NJ-based Best Manufacturing Group, a uniform company founded in 1914, announced on Aug. 9 that it filed a voluntary petition under Chapter
CatalogSep 01, 2006 9:30 PM By Heather Retzlaff
As part of an ongoing brand extension, Corte Madera, CA-based Restoration Hardware will launch Brocade Home this month with a 64-page catalog. Based in
by Pau Sabria
Posted 2 days ago
Posted 2 days ago