Download this exclusive research report to help you evaluate, benchmark and plan your catalog strategies and tactics.

MCM Outlook 2012-13 Report: Catalog
Exclusive research downloads from the editors of Multichannel Merchant..


Provides multichannel merchants with catalog, e-commerce & retail channels the critical industry news and intelligence they need to know.



6 Ways to Maximize Your Mobile Promotions  Jun 02, 2012 1:39 AM By Jim Tierney

When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.

Here are six ways to maximize your new SMS program.

Let Your Questions Draw Conclusions  Jun 02, 2012 12:54 AM By Herschell Gordon Lewis

Questions, which can penetrate skepticism where even the most solidly-couched imperative can

Multichannel Merchant – June/July 2012  Jun 01, 2012 11:23 PM By MCM staff

Cover Story Publisher’s Note ecommerce catalogs O+F Operations & Fulfillment

Sudden Impact: How Vermont Teddy Bear Staffs and Trains its Holiday Help  Jun 01, 2012 8:55 PM By Katie Camardo

The Vermont Teddy Bear Company, along with sister companies Calyx Flowers and Pajama Gram, faces the challenges of being a seasonal business. More than 60% of its annual revenue comes during the Christmas and Valentine

Backword: Engaging with Joaquin Ruiz  Jun 01, 2012 9:30 AM By MCM staff

Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.

5 Tips to Elevate Your Mobile Commerce Strategy  May 31, 2012 2:22 AM By Erin Lynch

Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.

How to Integrate ERP into your B-to-b Ecommerce Site  May 28, 2012 10:15 PM By Bill Onion

Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.

Williams-Sonoma Names Last As Creative Director  May 22, 2012 10:33 PM By MCM staff

Kitchen/home goods merchant Williams-Sonoma has named Anna Last its new senior vice president and creative director.

Ecommerce Transactions Dominate Mergers and Acquisitions  May 22, 2012 3:22 PM By Chris Kampe

As consumers become more comfortable purchasing products online

Direct Sales for Staples Rise 2% in 1Q  May 17, 2012 9:26 PM By MCM staff

First-quarter sales for Staples slipped 1%, to $6.1 billion, for the three months ended April 28. Direct sales from its North American Delivery Business — which includes the Staples and Quill catalogs and online businesses as well as the Staples contract delivery business — grew 2%, to $2.6 billion.

© 2015, Access Intelligence, LLC. All rights reserved.