CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Executive Roundtable: Presidents and CEOs Talk Critical Topics  Mar 29, 2012 10:09 PM By Jim Tierney

We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.

PRC Approves Sequel to USPS’s QR Code Promo  Mar 28, 2012 11:05 PM By Tim Parry

The Postal Regulatory Commission has approved the United States Postal Service

How to Incorporate Ratings and Reviews in your Catalog  Mar 26, 2012 2:49 AM By Gina Valentino

When you design catalog pages, you should include your online ratings and reviews to reveal a 5-star product and provide evidence that customers love the product. This technique works whether you’re introducing a product or a showcasing one you

How Ratings and Reviews are Used in Catalogs  Mar 26, 2012 2:35 AM By MCM staff

 

How Creative Catalog Copy Drives Online Engagement  Mar 20, 2012 4:58 PM By Matthew Fey

The proliferation of blogs and social media culture links you to a wealth of potential customers and selling opportunities. But it will take more than just plucking an assortment of product copy off the catalog page and dropping it into these digital arenas to engage consumers. Here’s how to use catalog copy to drive readers to your blog and Facebook and Twitter accounts.

Two Tips to Manage the Customer Experience Across Multiple Channels  Mar 20, 2012 1:17 AM By Jim Tierney

Chad Caudill, director of customer service and warehouse operations for outdoor gear and apparel merchant Moosejaw Mountaineering, offers two tips to improve your customer experience across multiple channels. Consistency. Caudill says it

Direct Sales Drop 5.4% at Frederick’s of Hollywood  Mar 15, 2012 1:46 AM By Tim Parry

Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.

Quad/Graphics to Close Arkansas Facility  Mar 08, 2012 11:27 PM By Jim Tierney

Printer Quad/Graphics announced plans to cease production at its Jonesboro, AR facility in the fourth quarter of this year as it continues to consolidate work onto its most efficient and competitive manufacturing platforms. Here’s why the 600,000-sq.-ft. Jonesboro plant, which prints catalogs and magazines, employs about 600 workers, will close.

Why Merchants Need to Take a Look at Pinterest  Mar 08, 2012 7:16 PM By Blair Lyon

According to Shareaholic, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. Given the power of Pinterest to drive website traffic, it is critical for brands to consider a strategy for using Pinterest. Here are some tips to get started.

A 4 Step Approach to an Improved SEO Ranking  Mar 06, 2012 9:21 PM By Daryl Logullo

Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.






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