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CatalogApr 16, 2012 2:15 AM By Sarah Takvorian and Shar VanBoskirk
Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile or social. How can you make sure you are leveraging email to promote some of your more experimental interactive marketing efforts?
CatalogApr 16, 2012 1:46 AM By MCM staff
CatalogApr 16, 2012 12:18 AM By Curt Barry
Is 3PL for you? Here’s how to analyze your current operations, as well as your options.
CatalogApr 13, 2012 2:25 AM By MCM staff
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
CatalogApr 06, 2012 2:42 AM By Jim Tierney
CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.
CatalogApr 05, 2012 7:19 PM By Gina Valentino
Holiday 2012 is closer than we think. Although it’s the first week in April, it’s time to prepare your contact strategy for the holiday season. Here’s what you need to do now.
CatalogApr 04, 2012 9:48 PM By Gina Valentino
There are 32 selling days this holiday season vs. 30 last year in 2011. These extra selling days are good for business
CatalogApr 04, 2012 2:17 AM By Tim Parry
Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.
CatalogMar 29, 2012 10:09 PM By Jim Tierney
We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.
CatalogMar 28, 2012 11:05 PM By Tim Parry
The Postal Regulatory Commission has approved the United States Postal Service