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Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.
Printer Quad/Graphics announced plans to cease production at its Jonesboro, AR facility in the fourth quarter of this year as it continues to consolidate work onto its most efficient and competitive manufacturing platforms. Here’s why the 600,000-sq.-ft. Jonesboro plant, which prints catalogs and magazines, employs about 600 workers, will close.
According to Shareaholic, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. Given the power of Pinterest to drive website traffic, it is critical for brands to consider a strategy for using Pinterest. Here are some tips to get started.
Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.
Cover Story Ecommerce MCM/ECOMMERCE CRITIQUE CATALOGS MARKETING OPERATIONS & …
If your catalog matches our experts’ metrics, consider testing
National Association of Letter Carriers president Fredric V. Rolando said that 5-day mail delivery would
Be strategic and selective with your copy. Obviously, your catalog needs to have basic elements, like product names, prices, color/size options, quantities, whatever informs the purchase decision. Bolster the desire to keep reading with these three crucial copy elements your catalog must have.
by George Chang
Posted 4 days ago
Posted 4 days ago