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MCM Outlook 2012-13 Report: Catalog
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Provides multichannel merchants with catalog, e-commerce & retail channels the critical industry news and intelligence they need to know.



Catalog Production Tips  Feb 29, 2012 8:56 PM By Jim Tierney

If your catalog matches our experts’ metrics, consider testing

7 Merchants Sound Off on USPS 5-Day Delivery  Feb 25, 2012 2:12 AM By MCM staff


Merchants Sound Off on Impact of USPS 5-Day Delivery  Feb 25, 2012 1:45 AM By Jim Tierney

National Association of Letter Carriers president Fredric V. Rolando said that 5-day mail delivery would

How to Get Started With QR Codes  Feb 19, 2012 10:24 PM By Lauren Ackerman

So you

3 Critical Copy Elements Your Catalog Can’t Live Without  Feb 18, 2012 1:37 AM By Matthew Fey

Be strategic and selective with your copy. Obviously, your catalog needs to have basic elements, like product names, prices, color/size options, quantities, whatever informs the purchase decision. Bolster the desire to keep reading with these three crucial copy elements your catalog must have.

5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants  Feb 18, 2012 1:25 AM By Fred Lizza

Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.

4 Ways to Turn Your Fulfillment Operations into a Customer Service Function  Feb 17, 2012 11:56 PM By Matt Konkle

From the warehouse shelf, to the pack station, to the shipping dock and ultimately the customer

Risk-based Approach to Fraud Detection  Feb 16, 2012 7:52 AM By Monica Pearson

Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.

Catalog Critique: Making the Most of QR Codes  Feb 16, 2012 4:56 AM By MCM staff

Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage

4 Creative Ways to Rise Above the Competition  Feb 16, 2012 3:58 AM By Andrea Syverson


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