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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Quad/Graphics to Close Arkansas Facility  Mar 08, 2012 11:27 PM By Jim Tierney

Printer Quad/Graphics announced plans to cease production at its Jonesboro, AR facility in the fourth quarter of this year as it continues to consolidate work onto its most efficient and competitive manufacturing platforms. Here’s why the 600,000-sq.-ft. Jonesboro plant, which prints catalogs and magazines, employs about 600 workers, will close.

Why Merchants Need to Take a Look at Pinterest  Mar 08, 2012 7:16 PM By Blair Lyon

According to Shareaholic, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. Given the power of Pinterest to drive website traffic, it is critical for brands to consider a strategy for using Pinterest. Here are some tips to get started.

A 4 Step Approach to an Improved SEO Ranking  Mar 06, 2012 9:21 PM By Daryl Logullo

Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.

MCM February/March 2012 Issue  Mar 01, 2012 8:24 PM By MCM staff

Cover Story Ecommerce MCM/ECOMMERCE CRITIQUE CATALOGS MARKETING OPERATIONS & …

Catalog Production Tips  Feb 29, 2012 8:56 PM By Jim Tierney

If your catalog matches our experts’ metrics, consider testing

7 Merchants Sound Off on USPS 5-Day Delivery  Feb 25, 2012 2:12 AM By MCM staff

 

Merchants Sound Off on Impact of USPS 5-Day Delivery  Feb 25, 2012 1:45 AM By Jim Tierney

National Association of Letter Carriers president Fredric V. Rolando said that 5-day mail delivery would

How to Get Started With QR Codes  Feb 19, 2012 10:24 PM By Lauren Ackerman

So you

3 Critical Copy Elements Your Catalog Can’t Live Without  Feb 18, 2012 1:37 AM By Matthew Fey

Be strategic and selective with your copy. Obviously, your catalog needs to have basic elements, like product names, prices, color/size options, quantities, whatever informs the purchase decision. Bolster the desire to keep reading with these three crucial copy elements your catalog must have.

5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants  Feb 18, 2012 1:25 AM By Fred Lizza

Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.






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