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The Board of Governors of the USPS may vote this month on an exigent postage increase. See what the economic case for catalog mail needs to include.
The True Simplification of Taxation, also known as TruST, is asking millions of catalog shoppers to let the House Judiciary Committee know how the passing of the Marketplace Fairness Act could affect them as shoppers.
The Amazon effect, customer acquisition and shipping are among the hot topics on the minds of merchants as they head into holiday 2013. See how merchants are preparing for the holiday.
The House Oversight and Government Reform Committee wants the USPS to eliminate to-the-door mail delivery and replace it with curbside and cluster box delivery. That may have an effect on how merchants mail catalogs to prospects and customers alike.
A growing number of direct to customer merchants, including National Ropers Supply, April Cornell and Crestline, are finding that supplementing full-sized catalogs with mini catalogs can help them do business more cost effectively while improving key metrics such as response rate.
For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
Oriental Trading Company, a party supplies merchant, announced on June 27 it has acquired MindWare, a retailer of educational toys for children.
What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.
by Ian Goldman
Posted 1 day ago
Posted 1 day ago