CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Survey Finds Catalog Mailers Prefer Monday Delivery  May 09, 2013 2:13 PM By Daniela Forte

The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.

Near Flawless Creative Execution  May 06, 2013 3:19 PM By

In our rush to embrace all things related to mobile, omni-channel, and social media, Bill LaPierre of Datamann keeps seeing a total disregard for good execution of basic catalog creative elements.

Congress Forces USPS To Delay 5-Day Delivery Plan  Apr 10, 2013 4:17 PM By Daniela Forte

The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…

Knowing How Your Customers Shop is the First Step  Mar 27, 2013 11:31 AM By Tim Parry

My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.

Why are US Catalogs so Provincial?  Mar 25, 2013 1:53 PM By Bill LaPierre (blog.datamann.com)

I’ve mentioned previously that Datamann works with a number of catalogs that are based in the UK, but that mail here in the US, as well as their home base of the UK.  The attraction to a UK catalog to mail here in the US is obviously size – we have 310 million potential customers, […]

How Digital Catalogs are Changing Ecommerce Behaviors  Mar 15, 2013 5:29 AM By MCM staff

Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.

Target Agrees to Acquire CHEFS Catalog and Cooking.com  Mar 15, 2013 4:58 AM By Tim Parry

Target announced separate agreements March 14 to acquire CHEFS Catalog and assets of Cooking.com The company said in a press release that the acquisitions are aimed at expanding Target’s ecommerce presence in the cooking and kitchenware market.

Brown Printing Expands Mobile Solutions through Acquisition of Nellymoser  Mar 12, 2013 12:37 PM By MCM staff

Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.

Executive Summary: Catalogs find a new role as ecommerce traffic drivers  Feb 27, 2013 8:52 AM By MCM staff

Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand

OfficeMax and Office Depot Merger Could Lead to Price Cutting and Re-branding  Feb 21, 2013 1:43 PM By Daniela Forte

Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.






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