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MCM Outlook 2012-13 Report: Catalog
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Provides multichannel merchants with catalog, e-commerce & retail channels the critical industry news and intelligence they need to know.



USPS Looking into Possible Postage Increase  May 10, 2013 5:45 PM By Erin Lynch

The United States Postal Service will soon “look into” raising the postage rate for various types of mail commonly used by consumers and businesses that mail periodicals, magazines, newspapers and marketing material.

Solutions to Prevent Rising Postage Costs for Catalogers  May 10, 2013 3:02 PM By Daniela Forte

There are solutions catalogers can do to safeguard their catalog from rising postage costs.  In a hand-out at the American Catalog Mailers Association’s National Catalog Forum in Washington, D.C., Quad/Graphics offered eight solutions to prevent rising postage costs. Here are the eight smart solutions from Quad/Graphics:   Co-Mail:  It will optimize your presort savings and build […]

Survey Finds Catalog Mailers Prefer Monday Delivery  May 09, 2013 2:13 PM By Daniela Forte

The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.

Congress Forces USPS To Delay 5-Day Delivery Plan  Apr 10, 2013 4:17 PM By Daniela Forte

The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…

Knowing How Your Customers Shop is the First Step  Mar 27, 2013 11:31 AM By Tim Parry

My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.

How Digital Catalogs are Changing Ecommerce Behaviors  Mar 15, 2013 5:29 AM By MCM staff

Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.

Target Agrees to Acquire CHEFS Catalog and  Mar 15, 2013 4:58 AM By Tim Parry

Target announced separate agreements March 14 to acquire CHEFS Catalog and assets of The company said in a press release that the acquisitions are aimed at expanding Target’s ecommerce presence in the cooking and kitchenware market.

Brown Printing Expands Mobile Solutions through Acquisition of Nellymoser  Mar 12, 2013 12:37 PM By MCM staff

Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.

Executive Summary: Catalogs find a new role as ecommerce traffic drivers  Feb 27, 2013 8:52 AM By MCM staff

Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand

OfficeMax and Office Depot Merger Could Lead to Price Cutting and Re-branding  Feb 21, 2013 1:43 PM By Daniela Forte

Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.

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