CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

How to Make Your Packaging Products Reorder-friendly  Jan 30, 2013 9:28 AM By MCM staff

In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success. Here’s why giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.

Join us for the 2013 Operations Summit Conference  Jan 16, 2013 12:22 PM By MCM staff

Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.

CATALOG AGE  Jan 12, 2013 5:38 AM By MCM staff

CATALOG Age staff  Jan 12, 2013 4:34 AM By MCM staff

More Merchants Report Soft December Finish  Jan 11, 2013 12:04 PM By Tim Parry

This week, there are more up-and-down results coming in from crosschannel retailers. And two reports indicate spending overall was down in December.

Killough Out as Delia’s CEO  Jan 08, 2013 9:49 PM By Tim Parry

Delia’s CEO Walter Killough has agreed to step down on April 1, four months before his contract is set to expire. The company has begun a search for a new CEO, and Killough may agree to continue to serve as CEO of Delia’s for a limited period of time after April 1, according to a press release.

Snapfish Catalog Drives Web Sales and Traffic  Jan 04, 2013 9:20 PM By Tim Parry

Old-school catalogers can learn a few lessons from an ecommerce pure-play’s annual holiday-season venture into print. Here are three key takeaways from this blog post about online photo printing and photo products seller Snapfish’s holiday catalog, written by Bill LaPierre for Datamann’s blog.

CoffeeTable Sees Major Rewards with Loyalty Program  Jan 04, 2013 1:21 AM By Erin Lynch

Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.

3 Ways to Merchandise via Site Search  Dec 04, 2012 8:22 PM By Terry Costa

Site search might be one of the most important tools on your site to land a customer, especially during the holiday season. Here are three things you can do right now to land that sale.






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