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CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Study: B2B Purchasers Demand B2C Ecommerce Experience  Nov 29, 2012 8:56 PM By Jim Tierney

A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.

Horrid Holiday Website Crashes Hold Lessons for Retailers  Nov 21, 2012 1:33 AM By MCM staff

No one wants to get caught with their site down at precisely the moment when the money is rolling in, considering that shoppers can easily take their credit cards elsewhere with the click of a mouse. How can you be sure your website won

Rates for Standard Mail Flats Might Go Up Even Higher in 2013  Nov 21, 2012 12:57 AM By Jim Tierney

Rates for standard mail flats

ACMA Survey Says Print Catalogs Still Important to Consumers  Nov 19, 2012 11:12 PM By MCM staff

Two out of three consumers who receive a catalog in the mail will peruse it, according to study by FGI Research commissioned by the American Catalog Mailers Association. Here’s why the ACMA says consumers still use catalogs as part of their path to purchase.

Oriental Trading CEO Says Berkshire Hathaway Deal Is Right Fit  Nov 05, 2012 9:00 PM By Jim Tierney

Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.

Video Tips: Preparing for the Holiday Shopping Season  Oct 16, 2012 1:15 AM By Kelly Ford

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.

Postal Rates Up 2.57% in 2013  Oct 15, 2012 10:48 PM By Jim Tierney

Postal rates for standard mail flats will increase 2.57% effective Jan. 27, 2013, pending approval from the Postal Regulatory Commission.

Online Sales Tax Will Create Ecommerce Chaos  Oct 09, 2012 12:56 AM By Jim Tierney

Steve DelBianco, executive director of NetChoice, said there is “big momentum” for federal legislation that would allow states to require online retailers to collect sales tax

How B-to-B Marketers Build Online Business  Oct 02, 2012 2:14 AM By Bill Onion

Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.

Key Metrics for Product Selection  Oct 02, 2012 1:55 AM By Kathleen Schultz

Use this checklist to measure at both the category and total event levels.






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