Subscribe


 

CATALOG OUTLOOK REPORT

Download this exclusive research report to help you evaluate, benchmark and plan your catalog strategies and tactics.

MCM Outlook 2012-13 Report: Catalog
Exclusive research downloads from the editors of Multichannel Merchant..

SUBSCRIBE TO OUR NEWSLETTER

Provides multichannel merchants with catalog, e-commerce & retail channels the critical industry news and intelligence they need to know.

SUBSCRIBE TO MCM WEEKLY TODAY!

Catalog ARCHIVE

Rates for Standard Mail Flats Might Go Up Even Higher in 2013  Nov 21, 2012 12:57 AM By Jim Tierney

Rates for standard mail flats

ACMA Survey Says Print Catalogs Still Important to Consumers  Nov 19, 2012 11:12 PM By MCM staff

Two out of three consumers who receive a catalog in the mail will peruse it, according to study by FGI Research commissioned by the American Catalog Mailers Association. Here’s why the ACMA says consumers still use catalogs as part of their path to purchase.

Oriental Trading CEO Says Berkshire Hathaway Deal Is Right Fit  Nov 05, 2012 9:00 PM By Jim Tierney

Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.

Video Tips: Preparing for the Holiday Shopping Season  Oct 16, 2012 1:15 AM By Kelly Ford

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.

Postal Rates Up 2.57% in 2013  Oct 15, 2012 10:48 PM By Jim Tierney

Postal rates for standard mail flats will increase 2.57% effective Jan. 27, 2013, pending approval from the Postal Regulatory Commission.

Online Sales Tax Will Create Ecommerce Chaos  Oct 09, 2012 12:56 AM By Jim Tierney

Steve DelBianco, executive director of NetChoice, said there is “big momentum” for federal legislation that would allow states to require online retailers to collect sales tax

How B-to-B Marketers Build Online Business  Oct 02, 2012 2:14 AM By Bill Onion

Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.

Key Metrics for Product Selection  Oct 02, 2012 1:55 AM By Kathleen Schultz

Use this checklist to measure at both the category and total event levels.

Photography Best Practices for Online and Print  Oct 02, 2012 12:48 AM By Sarah Fletcher

Today, digital photography has revolutionized everything about how images are shot, stored and used. Here are some of the things that will make working with digital photography easier to understand.

Better Photography Will Improve Your Sales Results  Oct 02, 2012 12:42 AM By Bud Reed

With the advent of broadband connections and much more sophisticated websites, user expectations regarding photos are now much higher






© 2014, Access Intelligence, LLC. All rights reserved.