CatalogJan 04, 2013 9:20 PM By Tim Parry
Old-school catalogers can learn a few lessons from an ecommerce pure-play’s annual holiday-season venture into print. Here are three key takeaways from this blog post about online photo printing and photo products seller Snapfish’s holiday catalog, written by Bill LaPierre for Datamann’s blog.
CatalogJan 04, 2013 1:21 AM By Erin Lynch
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
CatalogDec 04, 2012 8:22 PM By Terry Costa
Site search might be one of the most important tools on your site to land a customer, especially during the holiday season. Here are three things you can do right now to land that sale.
CatalogDec 01, 2012 10:30 AM By MCM staff
Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It
CatalogDec 01, 2012 10:30 AM By Herschell Gordon Lewis
Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that
CatalogDec 01, 2012 10:30 AM By Karlene Lukovitz
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft
CatalogNov 29, 2012 8:56 PM By Jim Tierney
A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.
CatalogNov 21, 2012 1:33 AM By MCM staff
No one wants to get caught with their site down at precisely the moment when the money is rolling in, considering that shoppers can easily take their credit cards elsewhere with the click of a mouse. How can you be sure your website won
CatalogNov 21, 2012 12:57 AM By Jim Tierney
Rates for standard mail flats
CatalogNov 19, 2012 11:12 PM By MCM staff
Two out of three consumers who receive a catalog in the mail will peruse it, according to study by FGI Research commissioned by the American Catalog Mailers Association. Here’s why the ACMA says consumers still use catalogs as part of their path to purchase.