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CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Bronze: pc/nametag Spring 2012  Sep 24, 2012 6:53 AM By Tim Parry

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

Bronze: L.L. Bean, Free Shipping  Sep 23, 2012 10:51 PM By Tim Parry

In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations

Bronze: Ulla Popken, Summer 2012  Sep 23, 2012 10:32 PM By Tim Parry

Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.

How Filson Leverages its Heritage  Sep 20, 2012 3:59 PM By Erin Lynch

So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.

Social Networks Turning Into Ecommerce Marketplaces  Sep 20, 2012 12:32 AM By Manish Chowdhary

Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.

4 Ways to Prep for Your Peak Season  Sep 19, 2012 1:06 AM By Jonathan Kusnitz

Peak season is about execution. Never is it more critical for your operations to deliver products quickly, accurately, and cost-effectively than when business is booming. Whether your peak season is related to Santa, summer, or back-to-school, here are …

Frederick’s of Hollywood Revamps Image with Harriett Brand  Sep 13, 2012 12:21 AM By Jim Tierney

Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.

7 Keys for a Successful Video Program  Sep 10, 2012 12:38 AM By Craig Wax

How do you choose which SKUs are the best fit for video so that you can quickly deliver ROI and show the business case for video? To get the biggest bang for your buck, consider these seven tips as you are launching a video program.

Holiday Tweet Signals End of Summer?  Aug 28, 2012 6:08 AM By MCM staff

If Vineyard Vines tweets a pic from its holiday catalog shoot in late August, does that officially mean summer is over?

Video: Lands’ End Copywriter Reads Catalog Copy  Aug 22, 2012 3:04 AM By MCM staff

Great job by Sawyer and his team. While the video may cater to old-school catalog copywriters, “Bob” also teaches Lands’ End fans a thing or two about






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