CATALOG OUTLOOK REPORT

Download this exclusive research report to help you evaluate, benchmark and plan your catalog strategies and tactics.

MCM Outlook 2012-13 Report: Catalog
Exclusive research downloads from the editors of Multichannel Merchant..

SUBSCRIBE TO OUR NEWSLETTER

Provides multichannel merchants with catalog, e-commerce & retail channels the critical industry news and intelligence they need to know.

SUBSCRIBE TO MCM WEEKLY TODAY!

Catalog ARCHIVE

Frederick’s of Hollywood Revamps Image with Harriett Brand  Sep 13, 2012 12:21 AM By Jim Tierney

Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.

7 Keys for a Successful Video Program  Sep 10, 2012 12:38 AM By Craig Wax

How do you choose which SKUs are the best fit for video so that you can quickly deliver ROI and show the business case for video? To get the biggest bang for your buck, consider these seven tips as you are launching a video program.

Holiday Tweet Signals End of Summer?  Aug 28, 2012 6:08 AM By MCM staff

If Vineyard Vines tweets a pic from its holiday catalog shoot in late August, does that officially mean summer is over?

Video: Lands’ End Copywriter Reads Catalog Copy  Aug 22, 2012 3:04 AM By MCM staff

Great job by Sawyer and his team. While the video may cater to old-school catalog copywriters, “Bob” also teaches Lands’ End fans a thing or two about

Brentwood Associates Acquires Majority Stake in Soft Surroundings  Aug 14, 2012 1:36 AM By Jim Tierney

Private equity firm Brentwood Associates has acquired a majority stake in apparel merchant Soft Surroundings, which will continue to be managed by CEO Tom Wilcher and company president Robin Sheldon.

6 Tips to Prepare Your Ecommerce Site for Holiday 2012  Aug 12, 2012 6:40 AM By MCM staff

For some ecommerce companies, the impending holiday season can feel more like a foreign invasion than a golden sales opportunity. ut just a few timely tips can help turn this year

How Merchandise Forecasting Can Reduce Back Orders  Aug 07, 2012 3:16 AM By Ernie Schell

Sure, your order management and fulfillment system should be able to take a snapshot of your data for yesterday and today, but what about tomorrow? How will the multiple multichannel promotions you have in place and have planned affect demand? How many SKUs will you need of which items two weeks from now, or a month out?

Rewriting the Rules of Catalog Copy  Aug 02, 2012 6:16 AM By Matthew Fey

Rewriting catalog copy rules becomes a necessary task to maintain freshness and engagement.

Multichannel Merchant – August/September 2012  Aug 02, 2012 1:44 AM By MCM staff

Cover Story Publisher’s Note ecommerce management catalogs O+F Operations & Fulfillment

Best Practices for Refining Site Search  Aug 02, 2012 12:55 AM By Ian MacDonald

You know search customers are more valuable with their higher tickets and conversion rates. So provide them with the best search results possible. Merchandise those results with all the best practices in your arsenal. And help more customers search by giving the search box the attention it deserves.






© 2014, Access Intelligence, LLC. All rights reserved.