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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Siegler & Co., Treasures From a Bygone Era Titles Shut Down  Jan 04, 2007 3:18 AM By Mark Del Franco

MULTICHANNEL MERCHANT has learned that the gifts catalogs Siegler & Co. and Treasures From a Bygone Era closed down before the holidays.

Show Me the Data: Slim Down Your Customer File  Jan 02, 2007 9:32 PM By Bill Singleton

Many people gain holiday weight. Your customer file can also gain weight that can make it sluggish and less efficient. The start of a new year is a great time to trim your customer information for two significant reasons.

CLEANING UP  Jan 01, 2007 10:30 PM By Tim Parry

With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,

Postal reform bill passes at last  Jan 01, 2007 10:30 PM By Mark Del Franco

In the waning hours of the 109th Congress and after 11 years of failed attempts legislators passed a historic postal reform bill just before 4 a.m. on

Postal reform time line  Jan 01, 2007 10:30 PM By MCM staff

January 1995 Rep. John M. McHugh (D-NY) is appointed U.S. Postal Service subcommittee chairman. June 1996 McHugh introduces H.R. 3717, the first postal

Harvesting fresh creative  Jan 01, 2007 10:30 PM By MCM staff

Operating a farm is hard work and running a catalog of products for farmers no doubt has its challenges too. Hoping for a bumper crop of fresh ideas,

TIPS for home-party success  Jan 01, 2007 10:30 PM By MCM staff

The notion of having the opportunity to spend more time in front of prospective customers demonstrating the features and benefits of products and a variable

Get in on the party  Jan 01, 2007 10:30 PM By Tim Parry

Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death

Women’s apparel buyers return  Jan 01, 2007 10:30 PM By Sherry Chiger

After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers

Catalog redesign invigorates Kripalu  Jan 01, 2007 10:30 PM By Jim Tierney

The Kripalu Center for Yoga & Health promises a world of yoga, holistic health, and self-discovery at its facility in the Berkshires in western Massachusetts.






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