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Catalog ARCHIVE

Get in on the party  Jan 01, 2007 10:30 PM By Tim Parry

Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death

Women’s apparel buyers return  Jan 01, 2007 10:30 PM By Sherry Chiger

After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers

Catalog redesign invigorates Kripalu  Jan 01, 2007 10:30 PM By Jim Tierney

The Kripalu Center for Yoga & Health promises a world of yoga, holistic health, and self-discovery at its facility in the Berkshires in western Massachusetts.

Fulfilling Urban’s legend  Jan 01, 2007 10:30 PM By MCM staff

As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban

‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers  Jan 01, 2007 10:30 PM By Mark Del Franco

On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing

Still waiting for the holiday rush  Jan 01, 2007 10:30 PM By Sherry Chiger

As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from

CLEANING UP  Jan 01, 2007 10:30 PM By Tim Parry

With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,

Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers  Dec 21, 2006 4:22 AM By Ken Magill

(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,

R.R. Donnelley to Buy Perry Judd’s  Dec 21, 2006 2:46 AM By Jim Tierney

In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd

President Bush Signs Postal Reform Bill  Dec 21, 2006 1:51 AM By MCM staff

It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.






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