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CatalogJan 01, 2007 10:30 PM By Tim Parry
Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death
CatalogDec 21, 2006 4:22 AM By Ken Magill
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
CatalogDec 21, 2006 2:46 AM By Jim Tierney
In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd
CatalogDec 21, 2006 1:51 AM By MCM staff
It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.
CatalogDec 20, 2006 9:06 PM By Mark Del Franco
In a deal designed to lower sourcing costs and improve gross margins, women
CatalogDec 20, 2006 8:45 PM By Heather Retzlaff
After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.
CatalogDec 20, 2006 8:28 PM By MCM staff
Cataloger/retailer Guitar Center announced that its Nov. 22 agreement to purchase substantially all the assets of Dennis Bamber, which operates as multititle mailer The Woodwind & Brasswind, has been terminated
CatalogDec 20, 2006 8:09 PM By MCM staff
Third-quarter net sales for Eden Prairie, MN-based cataloger/retailer Golf Galaxy rose 45%, to $46.0 million for the three months ended Nov. 25.
CatalogDec 18, 2006 7:37 PM By Steve Schultz
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
CatalogDec 12, 2006 7:56 PM By Ken Magill
While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.