CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction  Dec 18, 2006 7:37 PM By Steve Schultz

How do you know when you have had too much data lately? By and large, we have come to believe that more is better

Print Still King for Catalogers  Dec 12, 2006 7:56 PM By Ken Magill

While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.

MCM Awards FAQs  Dec 12, 2006 2:01 AM By MCM staff

Q: I

Honey, Who Shrunk Our List?  Dec 12, 2006 12:32 AM By David Rosen

A clear measure of success in online marketing is the growth of a retailer

Profit From Your DMA Panders  Dec 12, 2006 12:17 AM By Jim Coogan

When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?

Blair’s Zawacki to Retire  Dec 09, 2006 1:19 AM By MCM staff

John Zawacki, the president/CEO of apparel and home goods cataloger Blair Corp. since December 1999, will retire on April 1.

Financial Reports: Neiman Marcus, Jos. A. Bank, Cutter & Buck  Dec 08, 2006 4:04 AM By MCM staff

Upscale cataloger/retailer Neiman Marcus saw third-quarter income slide. But menswear merchant Jos. A. Bank Clothiers enjoyed solid third-quarter growth, as did sportswear manufacturer/marketer Cutter & Buck

Financial Reports: Delia’s, Blyth  Dec 07, 2006 3:13 AM By MCM staff

Despite growth in its catalog and Internet division, manufacturer/marketer Blyth posted a third-quarter loss. But teen apparel and sports gear cataloger/retailer Delia’s narrowed its loss for the quarter

Christian Book Distributors Buys Best to You  Dec 06, 2006 4:10 AM By Mark Del Franco

Cataloger/retailer Christian Book Distributors (CBD) has purchased Best to You, a catalog and online merchant of Christian-themed gifts.

Tahitian Noni Launches Catalog  Dec 06, 2006 2:07 AM By Tim Parry

Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.






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