What can a high-profit buyer remail do to boost your bottom line? Compare a circulation plan before and after adding a buyer remail. When you take the financials all the way down to the bottom line, you can see the dramatic change in profitability you can achieve.
The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based
Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker
Having established its niche as a seller of country living products, Plow & Hearth is now going after city slickers. The Madison, VA-based cataloger/retailer
Golden Gate Capital and Sun Capital on Nov. 13 agreed to buy $1.75 billion cataloger/retailer Eddie Bauer for $614 million
Just four years ago, test, measurement, and calibration instruments distributor Transcat reported a net loss of $6.6 million. Since then, the Rochester,
Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled
Have you noticed a peculiar mini-movement among some catalogs: a cover illustration totally unrelated to what’s for sale inside? Hmmm. Trying to analyze
Fingerhut introduced Today’s Home, a ” home furnishings and housewares catalog in September.
Outdoor sporting goods merchants Bass Pro Shops and Cabela’s aren’t the only marketers creating destination superstores. Smith & Hawken, a cataloger/retailer