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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

MCM Awards Testimonials  Nov 29, 2006 10:52 PM By MCM staff

“After 20-plus years serving tree care workers, we felt it was time to turn the general public on to the proven, safe, and truly recreational aspect of climbing mature trees. We thought entering our catalog in the MCM Awards might garner independent and honest feedback on the quality of our unique approach. We were surprised […]

Chimpfeet Launches Catalog  Nov 29, 2006 9:50 PM By Tim Parry

No, it doesn

The Varying Impact of Rate Increases  Nov 29, 2006 9:29 PM By Dave Roy

Each winter, the big three parcel carriers

Stop Churning Your Multibuyers  Nov 27, 2006 9:42 PM By Jim Coogan

How can you profitably mail your multibuyers rather than losing them to mulitbuyer churn in your merge?

Lowe’s Debuts Catalog  Nov 22, 2006 4:23 AM By Tim Parry

Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line

Financial Reports: Coldwater Creek, J. Crew  Nov 22, 2006 3:23 AM By MCM staff

Apparel cataloger/retailers Coldwater Creek and J. Crew both had stellar third quarters.

International Spy Museum Gets Small to Stand Tall  Nov 22, 2006 1:40 AM By Heather Retzlaff

The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6

Kathy Van Zeeland, eBags Partner on Catalog  Nov 21, 2006 10:05 PM By Heather Retzlaff

Kathy Van Zeeland exploded into the handbag and accessories market in late 2004 with her distinctive line of high-quality, trendy products. In two years she has built up her New York-based

Gift Recipients and Ship-tos Provide January Sales Opportunity  Nov 20, 2006 9:01 PM By Michelle Farabaugh

The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.

Financial Reports: Aramark, Talbots, Charming Shoppes, and More  Nov 16, 2006 5:51 AM By MCM staff

Aramark’s direct division ended the fiscal year in the red, while J. Jill dragged on Talbots’ bottom line during the third quarter.






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