Channel IntegrationMar 01, 2016 12:12 PM By Steven La Schiazza
A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.
Channel IntegrationFeb 11, 2016 10:09 PM By MCM Staff
Operating from Philadelphia, Elite SEM’s Shopping & Feed Division manages a number of different services including Google Shopping and Bing Shopping, Data Feed Management, and Comparison Shopping Engines (CSEs) for clients that feature anywhere from a few thousand to tens of millions of products in online stores.
Channel IntegrationFeb 11, 2016 2:45 PM By MCM Staff
Americaneagle.com has launched a website for Aspen Tea Company on the ROC Commerce platform.
Channel IntegrationMar 22, 2015 12:54 PM By Mollie Spilman
A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.
Channel IntegrationFeb 25, 2015 5:51 PM By Mike O'Brien
How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]
Channel IntegrationFeb 10, 2015 6:47 AM By Jason Fordham
In commemoration of Groundhog Day, here’s an offer all those marketers who – like Bill Murray – feel stuck in the same situation over and over and over and hope or wish for some clarity on how to get it right. We need to get the right message to the right person at the right time has been played over and again like a bad movie (not to insinuate Groundhog Day is anything less than a classic).
Channel IntegrationDec 04, 2014 4:44 PM By Robert Glazer
When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?
Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.
Channel IntegrationOct 08, 2014 4:20 PM By Ralph Crabtree
As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.
Channel IntegrationSep 08, 2014 6:22 AM By Paul Bingham
Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.
Channel IntegrationAug 26, 2014 1:35 PM By Grant Halloran
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
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by Curt Barry
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