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When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?
Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.
As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.
Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are at a dire disadvantage and all but a precious few have recognized the importance of digital sales.
The new ShopRegis tab allows customers to shop by stylist recommendation, desired effect and hair concern, such as thinning, ageing and damaged hair… and serves an omnichannel purpose.
Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.
ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.
The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.