Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.
In his keynote address at the National Retail Federation’s Shop.org Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don
Employers must empower their employees to reap excellent customer satisfaction, according to an employee engagement study conducted by Maritz Research.
Asking a customer for too much information could result in purchase or opt-in abandonment. Let
Marketers need to step up to the challenges of Big Data to claim its rewards. Here
Women’s apparel merchant Chico’s FAS enjoyed a profitable second quarter as its net income soared 23%.
Williams-Sonoma turned in an excellent second quarter performance across the board.
The people over at REI sure now how to create great customer engagement. Knowing that the REI customer is generally a lover of the outdoors, it make perfect sense to post this video on Twitter of a new sport called parahawking.
What better way to spend a summer day than on a bicycle. The wind in your hair, the cool breeze and the fresh air! In this tweet from Patagonia, the outdoor gear and clothing company shows its followers that they can turn any bike into a barefoot friendly vehicle.
Second-quarter sales for struggling Sears Holdings Corp. dropped 6.6%, to $9.46 billion, down from $10.13 for the same period last year.