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Channel IntegrationSep 23, 2012 9:12 PM By MCM staff
Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500.000in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.
Channel IntegrationSep 23, 2012 8:03 PM By MCM staff
The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.
Channel IntegrationSep 21, 2012 10:30 PM By Tim Parry
I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how hip and in-touch with pop culture I was. Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment Thank you, E! Entertainment […]
Channel IntegrationSep 20, 2012 4:12 PM By Jim Tierney
Erika Napoletano, whose titles with consultancy RHW Media include author, blogger and Head Redhead, pulls no punches when it comes to embracing unpopular
Channel IntegrationSep 20, 2012 3:59 PM By Erin Lynch
So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.
Channel IntegrationSep 17, 2012 6:30 PM By Kelsey Cox
We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.
Channel IntegrationSep 15, 2012 1:10 AM By Dan Dufault
Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.
Channel IntegrationSep 13, 2012 9:57 PM By Erin Lynch
Speaking Tuesday at the National Retail Federation
Channel IntegrationSep 13, 2012 2:22 AM By MCM staff
Ice.com founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.
Channel IntegrationSep 13, 2012 12:21 AM By Jim Tierney
Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.