Channel Integration ARCHIVE

To Spin-off or Not to Spin-Off, That is the Question  Jul 23, 2012 10:58 PM By Jim Tierney

For intimate apparel merchant Bare Necessities, spin-off titles have been a successful venture. Bare Necessities launched BarePlus by Bare Necessities at BarePlus.com in February with a big public relations blitz.

J.C. Penney: The Ron Johnson Era  Jul 17, 2012 12:50 AM By MCM staff

 

All Signs Lead to Amazon Offering Same-Day Delivery  Jul 15, 2012 8:29 PM By MCM staff

Mom and pop retailers can take some lessons from their ecommerce counterparts about how to compete against Amazon.com. From our perspective at Multichannel Merchant, retailers can compete with Amazon if they take the following 10 steps.

10 Tips for Meeting Cross-channel Customer Expectations  Jun 30, 2012 2:22 AM By Fred Takavitz

Today

Why You Need to Plan Your Holiday Marketing in July  Jun 28, 2012 10:26 PM By Jim Davidson

Even though July is months before the full roar of the holiday season, this is the time to kick off your planning for some of the potentially most time consuming tasks. Understanding which tasks benefit most from early planning will help ensure you move into the holiday season with your plan ready and a fully checked off to-do list.

How to Avoid the Dreaded Spam Folder  Jun 25, 2012 10:33 PM By Erin Lynch

So how do you make sure your email isn’t lost in the deadly shuffle of spam? According to a new report, here are some steps you can take to ensure optimized email deliverability.

Channel Shifting: How to Optimize Your Marketing Investment  Jun 21, 2012 1:57 AM By Shamez S. Dharamsi

Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.

Struggling J.C. Penney Loses President: “Nothing Short of a Disaster”  Jun 20, 2012 10:36 PM By Jim Tierney

Since struggling retailer J.C. Penney launched its new marketing/merchandising strategy on Feb. 1, matters have gone from bad to worse. Now that J.C. Penney President Michael R. Francis abruptly left the company on Monday after a mere eight months amid sinking sales and plummeting stock, what does the future hold for the 110-year-old company?

3 Tips for Better Customer Service in an Outsourced Contact Center  Jun 14, 2012 12:44 AM By Herman Shooster

There are several qualities that an outsourced contact center must possess to provide outstanding customer service. Here are three tips to improve the customer experience in an outsurced contact center.

5 SMS Trends for Retailers  Jun 12, 2012 12:15 AM By Jim Tierney

Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.






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