Channel Integration ARCHIVE

Pay Attention to Channel Attribution This Holiday Season  Sep 13, 2012 2:22 AM By MCM staff founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.

Frederick’s of Hollywood Revamps Image with Harriett Brand  Sep 13, 2012 12:21 AM By Jim Tierney

Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.

Jerry Storch: Bricks and Mortar Stores Not Dead  Sep 12, 2012 10:34 AM By Erin Lynch

In his keynote address at the National Retail Federation’s Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don

Memo to Employers: Empower Your Employees  Sep 11, 2012 1:42 AM By Jim Tierney

Employers must empower their employees to reap excellent customer satisfaction, according to an employee engagement study conducted by Maritz Research.

4 Tips for Building a Subscriber Profile  Sep 06, 2012 4:26 PM By Jim Davidson

Asking a customer for too much information could result in purchase or opt-in abandonment. Let

How to Optimize for Big Data  Aug 30, 2012 9:01 PM By Arthur Sweetser

Marketers need to step up to the challenges of Big Data to claim its rewards. Here

Net Income Up 23% in Second Quarter at Chico’s  Aug 23, 2012 8:44 PM By Jim Tierney

Women’s apparel merchant Chico’s FAS enjoyed a profitable second quarter as its net income soared 23%.

Solid Second Quarter for Williams-Sonoma  Aug 23, 2012 8:23 PM By Jim Tierney

Williams-Sonoma turned in an excellent second quarter performance across the board.

Fly with the Hawks with REI  Aug 22, 2012 1:18 AM By Erin Lynch

The people over at REI sure now how to create great customer engagement. Knowing that the REI customer is generally a lover of the outdoors, it make perfect sense to post this video on Twitter of a new sport called parahawking.

DIY Your Bike Patagonia Style  Aug 21, 2012 12:32 AM By Erin Lynch

What better way to spend a summer day than on a bicycle. The wind in your hair, the cool breeze and the fresh air! In this tweet from Patagonia, the outdoor gear and clothing company shows its followers that they can turn any bike into a barefoot friendly vehicle.

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