Channel Integration ARCHIVE

How to Avoid the Dreaded Spam Folder  Jun 25, 2012 10:33 PM By Erin Lynch

So how do you make sure your email isn’t lost in the deadly shuffle of spam? According to a new report, here are some steps you can take to ensure optimized email deliverability.

Channel Shifting: How to Optimize Your Marketing Investment  Jun 21, 2012 1:57 AM By Shamez S. Dharamsi

Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.

Struggling J.C. Penney Loses President: “Nothing Short of a Disaster”  Jun 20, 2012 10:36 PM By Jim Tierney

Since struggling retailer J.C. Penney launched its new marketing/merchandising strategy on Feb. 1, matters have gone from bad to worse. Now that J.C. Penney President Michael R. Francis abruptly left the company on Monday after a mere eight months amid sinking sales and plummeting stock, what does the future hold for the 110-year-old company?

3 Tips for Better Customer Service in an Outsourced Contact Center  Jun 14, 2012 12:44 AM By Herman Shooster

There are several qualities that an outsourced contact center must possess to provide outstanding customer service. Here are three tips to improve the customer experience in an outsurced contact center.

5 SMS Trends for Retailers  Jun 12, 2012 12:15 AM By Jim Tierney

Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.

Egeck Named President and CEO at Eddie Bauer  Jun 05, 2012 10:05 PM By MCM staff

Eddie Bauer today announced that Michael R. Egeck has been named its president and CEO.

Brooks Brothers Earns Ecommerce “Badge” of Success  Jun 05, 2012 4:25 AM By Jim Tierney

By implementing Monetate

Using Business Intelligence Solutions to Hone Strategies  Jun 02, 2012 8:15 AM By Curt Barry

Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.

It’s 11:00 PM: Do You Know Where Your Inventory Is?  Jun 02, 2012 2:45 AM By Ernie Schell

The Holy Grail of multichannel commerce is unifying databases to simplify both the management of all business data and the operation of systems that rely on it, thus eliminating independent data silos that segregate data and require duplication of effort

5 Tips to Elevate Your Mobile Commerce Strategy  May 31, 2012 2:22 AM By Erin Lynch

Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.






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