Channel Integration ARCHIVE

Why Merchants Need to Embrace Mobile POS  May 08, 2012 7:10 PM By Jerry Rightmer

Not only can in-store mobile serve as a bridge to bring ecommerce into the store, it can also provide unprecedented visibility to enterprise data such as inventory, turning the store into a hub of cross-channel convergence that unites the mobile, ecommerce and brick-and-mortar worlds.

Getting Ahead on the Purchase Curve Requires the Right Data  May 02, 2012 10:45 PM By MCM staff

Unfortunately, clicks don

Best Practices for Multichannel Systems Integration  May 02, 2012 6:00 PM By MCM staff

The variety of systems multichannel merchants rely on has expanded significantly in the last few years, expanding beyond the traditional order management, eCommerce, POS, fulfillment and database management and analysis applications to include everything from enterprise email management and demand forecasting to site search tools and content management platforms. Add to this the need to support social media, mobile commerce, and often a supply chain solution, and it

5 Ways to Move Marketing Resources Online  Apr 30, 2012 6:06 AM By Geoff Wolf

The challenge with online marketing for most merchants is scalability and sustainability. Here are some ideas on how to transition more marketing dollars into the online space while managing the risk to customer acquisition and retention that lurk within these initiatives.

5 Reasons to Consider Multiple Distribution Centers  Apr 24, 2012 3:54 AM By Stephen Bulger

Technology has become the backbone of order fulfillment, and it plays a crucial role in a merchant

Managing Catalog Content on Your B-to-B Ecommerce Site  Apr 21, 2012 12:10 AM By Bill Onion

If you

Katie Camardo of Vermont Teddy Bear to Speak at Operations Summit  Apr 19, 2012 2:28 AM By MCM staff

Camardo, whose seasonal workforce explodes from 170 to 1,400 employees during Christmas and Valentine

Multichannel Merchant’s Operations Summit Kicks Off May 1 in Memphis  Apr 18, 2012 2:41 AM By MCM staff

The Operations Summit speakers include representatives from some of the best merchants in the industry including Rue La La, Zazzle, Vermont Teddy Bear Company, Calendar Club, Backcountry.com, Replacements, Levenger, Eckler

10 Things That Cause System Selection Insanity  Apr 16, 2012 6:53 AM By Ernie Schell

Avoid these 10 mistakes in the system selection and acquisition process and make the changes you are seeking changes for good.

How to Increase Email Response Rates  Apr 13, 2012 2:25 AM By MCM staff

Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.






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