Channel IntegrationJun 21, 2012 1:57 AM By Shamez S. Dharamsi
Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.
Channel IntegrationJun 20, 2012 10:36 PM By Jim Tierney
Since struggling retailer J.C. Penney launched its new marketing/merchandising strategy on Feb. 1, matters have gone from bad to worse. Now that J.C. Penney President Michael R. Francis abruptly left the company on Monday after a mere eight months amid sinking sales and plummeting stock, what does the future hold for the 110-year-old company?
Channel IntegrationJun 14, 2012 12:44 AM By Herman Shooster
There are several qualities that an outsourced contact center must possess to provide outstanding customer service. Here are three tips to improve the customer experience in an outsurced contact center.
Channel IntegrationJun 12, 2012 12:15 AM By Jim Tierney
Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.
Channel IntegrationJun 05, 2012 10:05 PM By MCM staff
Eddie Bauer today announced that Michael R. Egeck has been named its president and CEO.
Channel IntegrationJun 05, 2012 4:25 AM By Jim Tierney
By implementing Monetate
Channel IntegrationJun 02, 2012 8:15 AM By Curt Barry
Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.
Channel IntegrationJun 02, 2012 2:45 AM By Ernie Schell
The Holy Grail of multichannel commerce is unifying databases to simplify both the management of all business data and the operation of systems that rely on it, thus eliminating independent data silos that segregate data and require duplication of effort
Channel IntegrationMay 31, 2012 2:22 AM By Erin Lynch
Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.
Channel IntegrationMay 28, 2012 10:15 PM By Bill Onion
Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.