The best takeaway from a recent Foresee satisfaction index is that in order to keep your customers satisfied, you need to consistently meet their expectations. The study found that the higher satisfaction of a site leads to an improved customer loyalty. It also could increase the likelihood that a consumer will make additional purchases in the future. Here’s more from the survey.
One takeaway from the J.C. Penney profit loss is that when your customers bank on weekly coupons and designated sales days, you don’t change a thing. Just check out #JCPenney on Twitter and you will hear from thousands of customers who are not happy with the company’s 2012 facelift.
In an effort to get more products to more customers, Macy’s expect to see 292 of their department stores work double duty as fulfillment centers for online orders just in time for the holiday season.
Not only can in-store mobile serve as a bridge to bring ecommerce into the store, it can also provide unprecedented visibility to enterprise data such as inventory, turning the store into a hub of cross-channel convergence that unites the mobile, ecommerce and brick-and-mortar worlds.
Unfortunately, clicks don
The variety of systems multichannel merchants rely on has expanded significantly in the last few years, expanding beyond the traditional order management, eCommerce, POS, fulfillment and database management and analysis applications to include everything from enterprise email management and demand forecasting to site search tools and content management platforms. Add to this the need to support social media, mobile commerce, and often a supply chain solution, and it
The challenge with online marketing for most merchants is scalability and sustainability. Here are some ideas on how to transition more marketing dollars into the online space while managing the risk to customer acquisition and retention that lurk within these initiatives.
Technology has become the backbone of order fulfillment, and it plays a crucial role in a merchant
Camardo, whose seasonal workforce explodes from 170 to 1,400 employees during Christmas and Valentine