The challenge with online marketing for most merchants is scalability and sustainability. Here are some ideas on how to transition more marketing dollars into the online space while managing the risk to customer acquisition and retention that lurk within these initiatives.
Technology has become the backbone of order fulfillment, and it plays a crucial role in a merchant
Camardo, whose seasonal workforce explodes from 170 to 1,400 employees during Christmas and Valentine
The Operations Summit speakers include representatives from some of the best merchants in the industry including Rue La La, Zazzle, Vermont Teddy Bear Company, Calendar Club, Backcountry.com, Replacements, Levenger, Eckler
Avoid these 10 mistakes in the system selection and acquisition process and make the changes you are seeking changes for good.
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
Brian Dunn has resigned as director and CEO of Best Buy. Dunn’s resignation came just two weeks after the electronics merchant announced plans to close 50 big box stores, open 100 Best Buy Mobile stores and grow its online business.
CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.
Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.