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Channel Integration ARCHIVE

Retailers’ 2005 Focus: Supply Chain Efficiency, Says Study  Feb 03, 2005 12:35 AM By Jeff Morris

How to get closer to the customer? Increase supply chain efficiency, say retailers — and that’s what many will focus on this year, according to a new study. “Retail Horizons: Benchmarks for 2004, Forecasts for 2005,” reveals that the majority of retailers cite supply chain optimization as a priority initiative for getting closer to the customer. This third annual study by the NRF Foundation, the research and education arm of the National Retail Federation, and BearingPoint Inc., a business consulting, systems integration and managed services firm based in McLean, VA, surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery, and home center stores.

APOCALYPSE NOW  Feb 01, 2005 10:30 PM By Jeff Morris

You love reading predictions admit it and we love making them. And the good thing is, we’re not always wrong! For instance, in this space in a February

BENCHMARK 2005 MARKETING  Feb 01, 2005 10:30 PM By Sherry Chiger

Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency

TALES FROM THE FRONT  Feb 01, 2005 10:30 PM By MCM staff

Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December

The Five Keys to Successful Integrated Marketing  Jan 31, 2005 9:24 PM By MCM staff

If you take a deeper look at

Sell them more*  Jan 01, 2005 10:30 PM By Greg Gianforte

Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so

The POS connection  Jan 01, 2005 10:30 PM By MCM staff

When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is

The Big Picture  Dec 01, 2004 10:30 PM By MCM staff

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

Five Emerging Trends in Database Marketing  Nov 08, 2004 9:59 PM By MCM staff

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects

Fashion Sense  Nov 01, 2004 10:30 PM By Rama Ramaswami

WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash






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