Channel Integration ARCHIVE

TALES FROM THE FRONT  Feb 01, 2005 10:30 PM By MCM staff

Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December

The Five Keys to Successful Integrated Marketing  Jan 31, 2005 9:24 PM By MCM staff

If you take a deeper look at

Sell them more*  Jan 01, 2005 10:30 PM By Greg Gianforte

Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so

The POS connection  Jan 01, 2005 10:30 PM By MCM staff

When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is

The Big Picture  Dec 01, 2004 10:30 PM By MCM staff

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

Five Emerging Trends in Database Marketing  Nov 08, 2004 9:59 PM By MCM staff

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects

Fashion Sense  Nov 01, 2004 10:30 PM By Rama Ramaswami

WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash

Creating a Realistic IT Spending Plan  Nov 01, 2004 10:30 PM By Ernie Schell

As a major capital investment, enterprise systems play a significant role in the corporate budgeting process for any direct merchant. No matter how you

Getting Personal with Relationship Marketing  Nov 01, 2004 10:30 PM By Debra Ellis

It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.

Live from DMA Annual: Creative Integration  Oct 18, 2004 8:36 PM By Sherry Chiger

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.






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