Subscribe To X
How to get closer to the customer? Increase supply chain efficiency, say retailers — and that’s what many will focus on this year, according to a new study. “Retail Horizons: Benchmarks for 2004, Forecasts for 2005,” reveals that the majority of retailers cite supply chain optimization as a priority initiative for getting closer to the customer. This third annual study by the NRF Foundation, the research and education arm of the National Retail Federation, and BearingPoint Inc., a business consulting, systems integration and managed services firm based in McLean, VA, surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery, and home center stores.
Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December
You love reading predictions admit it and we love making them. And the good thing is, we’re not always wrong! For instance, in this space in a February
Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency
If you take a deeper look at
Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so
When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is
The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul
First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects
It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.
by George Chang
Posted 22 hours ago
Posted 23 hours ago