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Channel Integration ARCHIVE

Creating a Realistic IT Spending Plan  Nov 01, 2004 10:30 PM By Ernie Schell

As a major capital investment, enterprise systems play a significant role in the corporate budgeting process for any direct merchant. No matter how you

Getting Personal with Relationship Marketing  Nov 01, 2004 10:30 PM By Debra Ellis

It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.

Live from DMA Annual: Creative Integration  Oct 18, 2004 8:36 PM By Sherry Chiger

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.

Live from Shop.org: Creating Multichannel, Not Multiple Channel, Retailers  Oct 08, 2004 1:02 AM By Heather Retzlaff

Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.

Connect the dots  Oct 01, 2004 9:30 PM By Rama Ramaswami

In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice

Salary Survey  Sep 01, 2004 9:30 PM By MCM staff

Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a

Live from eTail 2004: Breaking Down Multichannel Silos  Aug 04, 2004 5:41 PM By Paul Miller

Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.

DC CONFIDENTIAL  Jul 01, 2004 9:30 PM By JIM ISAACS

In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care

Happily Ever After  Jun 01, 2004 9:30 PM By Debra Ellis

The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service

The Buzz in Call Center Tech  Jun 01, 2004 9:30 PM By Margery Weinstein

Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the






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