Channel IntegrationOct 08, 2004 1:02 AM By Heather Retzlaff
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.
Channel IntegrationOct 01, 2004 9:30 PM By Rama Ramaswami
In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice
Channel IntegrationSep 01, 2004 9:30 PM By MCM staff
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
Channel IntegrationAug 04, 2004 5:41 PM By Paul Miller
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
Channel IntegrationJul 01, 2004 9:30 PM By JIM ISAACS
In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care
Channel IntegrationJun 01, 2004 9:30 PM By Debra Ellis
The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service
Channel IntegrationJun 01, 2004 9:30 PM By Margery Weinstein
Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
Channel IntegrationJun 01, 2004 9:30 PM By Mark Del Franco
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
Channel IntegrationJun 01, 2004 9:30 PM By Ernie Schell
When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond
Channel IntegrationJun 01, 2004 9:30 PM By Rama Ramaswami
As multichannel retailing matures, it’s time to jettison early Web apps and replace them with brand-new e-commerce technology platforms. A report from
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