Channel IntegrationOct 18, 2004 8:36 PM By Sherry Chiger
New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.
Channel IntegrationOct 08, 2004 1:02 AM By Heather Retzlaff
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.
Channel IntegrationOct 01, 2004 9:30 PM By Rama Ramaswami
In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice
Channel IntegrationSep 01, 2004 9:30 PM By MCM staff
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
Channel IntegrationAug 04, 2004 5:41 PM By Paul Miller
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
Channel IntegrationJul 01, 2004 9:30 PM By JIM ISAACS
In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care
Channel IntegrationJun 01, 2004 9:30 PM By Rama Ramaswami
IT’S HARD TO BELIEVE that only a few years ago, selling products online was rare for most retailers and a downright impossibility for some. Today, you’d
Channel IntegrationJun 01, 2004 9:30 PM By Debra Ellis
The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service
Channel IntegrationJun 01, 2004 9:30 PM By Margery Weinstein
Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
Channel IntegrationJun 01, 2004 9:30 PM By Mark Del Franco
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.