New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring
If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences
Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1
Let’s say you’re in the market for a computer and walk into a Best Buy, Circuit City, or Office Depot store. Chances are, you’ll find the most popular
Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand
New York–Two-thirds of Americans, or 67.5 million U.S. households, have Internet access at home. That’s an increase of more than 51% since 2000. But
Three times a year, while conducting our benchmark surveys, we ask our readers how many sales channels they operate and each time, their lists grow longer.
Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
San Francisco–At the Annual Catalog Conference