Channel Integration ARCHIVE

IT Challenge: BuyIt, Build It, or Have It Built?  Mar 01, 2004 10:30 PM By MCM staff

Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking

Live from Net.marketing: Uncovering Hidden Data  Feb 25, 2004 10:30 PM By Sherry Chiger

New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring

The CRM Balancing Act  Feb 01, 2004 10:30 PM By Dan Wells

If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences

Multichannel Marketing: Web Prospecting, Catalog Selling  Dec 01, 2003 10:30 PM By Bill Nicolai

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1

As Good as It Gets  Nov 01, 2003 10:30 PM By Jeff Morris

Let’s say you’re in the market for a computer and walk into a Best Buy, Circuit City, or Office Depot store. Chances are, you’ll find the most popular

Data Tech: Closeup Look at a PC-based Merchandising System  Oct 01, 2003 9:30 PM By Ernie Schell

Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand

Live from Shop.org: Percentage of Shoppers Among Web Households Remains Flat  Sep 25, 2003 9:30 PM By Sherry Chiger

New York–Two-thirds of Americans, or 67.5 million U.S. households, have Internet access at home. That’s an increase of more than 51% since 2000. But

Systems Integration  Sep 01, 2003 9:30 PM By Rama Ramaswami

Three times a year, while conducting our benchmark surveys, we ask our readers how many sales channels they operate and each time, their lists grow longer.

Implementing a Customer Service Initiative CULTURAL REVOLUTION  Aug 25, 2003 9:30 PM By Debra Ellis

Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.

Management Software Review: A Year of Competitive Change  Jul 01, 2003 9:30 PM By Curt Barry

After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past






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