Channel Integration ARCHIVE

Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS  May 01, 2000 9:30 PM By Curt Barry

Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only

STRATEGIES: ONE BIG SECRET  Apr 01, 2000 10:30 PM By Mark Del Franco

Victoria’s Secret parent integrating brands and channelsFor the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly

MULTICHANNEL MARKETING: Wine Enthusiast hooks up  Apr 01, 2000 10:30 PM By Paul Miller

Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for

Replacing the Missing Link  Apr 01, 2000 10:30 PM By Curt Barry

On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

MARKETING TECHNOLOGY: Checking out kiosks  Mar 01, 2000 10:30 PM By MCM staff

Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department

MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart  Mar 01, 2000 10:30 PM By Randy Dow

Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing

PAPER, BRICKS & CLICKS: 10 STEPS TO CHANNEL INTEGRATION  Mar 01, 2000 10:30 PM By MCM staff

The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.

CLOSE-UP: HENRY SCHEIN – Scheining Knight?  Nov 01, 1999 10:30 PM By Diane Cyr

The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably

The 10 BEST Customer Service Developments  Jun 01, 1999 9:30 PM By Liz Kislik

Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange






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