Channel IntegrationSep 08, 2014 6:22 AM By Paul Bingham
Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.
Channel IntegrationAug 26, 2014 1:35 PM By Grant Halloran
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
Channel IntegrationAug 06, 2014 6:14 AM By Kristin Muhlner
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
Channel IntegrationApr 28, 2014 11:50 AM By Michele Salerno
With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are at a dire disadvantage and all but a precious few have recognized the importance of digital sales.
Channel IntegrationApr 19, 2014 8:22 AM By MCM Staff
The new ShopRegis tab allows customers to shop by stylist recommendation, desired effect and hair concern, such as thinning, ageing and damaged hair… and serves an omnichannel purpose.
Channel IntegrationApr 08, 2014 5:12 PM By Samuel Mueller
Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.
Channel IntegrationMar 12, 2014 8:32 AM By MCM Staff
ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.
Channel IntegrationFeb 05, 2014 10:36 AM By Jeannie Walters
The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.
Channel IntegrationJan 02, 2014 8:12 AM By Sanjay Parthasarathy
In 2014 brands and retailers will make major strides towards a world of pervasive commerce. Here are 5 trends we’ll see in 2014 and beyond.
Channel IntegrationJan 01, 2014 8:30 PM By Graham Cooke
With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.