Channel Integration ARCHIVE

Pure-Play vs. Omnichannel: Which do Consumers Prefer?  Aug 11, 2013 8:52 PM By Jonathan Levitt

Who will win the battle for consumer hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?

How to Avoid 4 Crosschannel Marketing Killers  Jul 27, 2013 3:35 PM By Jai Williams

There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.

3 Steps to Keep Pace with “Sell Anywhere” Trend  Jul 24, 2013 12:12 PM By Jesse Ness

As e-commerce continues to evolve, it is clear that much of the success is due to operating storefronts on multiple sites. Adopting this “sell-anywhere” approach will help you realize a meaningful impact on your bottom line.

Connecting the Online and In-store Shopping Experience  Jul 22, 2013 11:27 AM By Jim Davidson

The technology to connect your site to your stores has rapidly evolved and is now accessible to most marketers. Adding a store locator, in-store pick-up and perhaps the capability of checking a store’s inventory are all based off of fundamental data points that your customer can easily navigate. Flip that coin over and connecting your […]

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Video Adds Value to Ecommerce Marketing  Jul 01, 2013 12:48 PM By Dr. Melody King

Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.

Amazon Launches Gift Card Program with Facebook  Jun 19, 2013 11:55 AM By Erin Lynch

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.

Live Chat and Order Updates a Major Focus for Retailers  Jun 17, 2013 3:39 PM By Erin Lynch

When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.

Study Shows Consumers Want Seamless Shopping Experience  Jun 12, 2013 10:34 AM By Daniela Forte

Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.

Preparing for Social Media Mishaps  Jun 10, 2013 12:10 PM By Erin Lynch

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.






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