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Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.
When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.
Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.
No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.
Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon. Now, after the inevitable transition to a commercial posture, the “social” label is silly. As a medium, Facebook is no more social than conventional email.
Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.
As a big brand, it is dangerous to assume that because you can’t change something overnight your business can’t be agile. Rather businesses requires a forward thinking leadership team that isn’t afraid to risk changing direction and productivity in the short term for a long term gain.
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it was hardly the explosion that we are seeing today. Here we take a look at three trends retailers should be aware of, along with the […]