Channel IntegrationSep 02, 2013 11:09 AM By Angel Morales
The term omnichannel has been used and abused more than the only chew toy at the local animal shelter. Along with her sister term big data, omnichannel has recently been positioned by countless analysts, retailers and vendors to mean, well, almost anything. This article breaks down omnichannel into the three most common sub-definitions.
Channel IntegrationAug 30, 2013 9:48 AM By Jonathan Levitt
What can omnichannel retailers do now to fine-tune their offerings in the run-up to Holiday 2013? The best way to achieve success is to learn from retailers, like Guitar Center, that have nailed the omnichannel experience.
Channel IntegrationAug 11, 2013 8:52 PM By Jonathan Levitt
Who will win the battle for consumer hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?
Channel IntegrationJul 27, 2013 3:35 PM By Jai Williams
There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.
Channel IntegrationJul 24, 2013 12:12 PM By Jesse Ness
As e-commerce continues to evolve, it is clear that much of the success is due to operating storefronts on multiple sites. Adopting this “sell-anywhere” approach will help you realize a meaningful impact on your bottom line.
Channel IntegrationJul 22, 2013 11:27 AM By Jim Davidson
The technology to connect your site to your stores has rapidly evolved and is now accessible to most marketers. Adding a store locator, in-store pick-up and perhaps the capability of checking a store’s inventory are all based off of fundamental data points that your customer can easily navigate. Flip that coin over and connecting your […]
Channel IntegrationJul 12, 2013 11:02 AM By Daniela Forte
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
Channel IntegrationJul 01, 2013 12:48 PM By Dr. Melody King
Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.
Channel IntegrationJun 19, 2013 11:55 AM By Erin Lynch
Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.
Channel IntegrationJun 17, 2013 3:39 PM By Erin Lynch
When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.