Channel Integration ARCHIVE

Holiday Sales Figures Paint Conflicting Picture  Dec 29, 2012 10:17 PM By MCM staff

Sales figures from the 2012 holiday shopping season paint a conflicting picture of the robustness of consumer spending and its impact on the economy. Retail analyst Dana Telsey discusses the holiday season on CBS This Morning.

Study Says Consumers Have Need for Speed  Dec 18, 2012 2:49 AM By Erin Lynch

Consumers are craving speed when it comes to shopping with their mobile phone or conducting in-store research, according to a new study conducted by Moosylvania, and retailers need to be ready to oblige.

13 Marketing Tips for 2013  Dec 14, 2012 1:12 AM By MCM staff

 

Putting Customer Lifetime Value to Work for Your Company  Dec 04, 2012 8:02 PM By Dan Roitman

Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.

5 Tips to Turn Showrooming Consumers into In-store Customers  Dec 03, 2012 11:47 PM By Larry Freed

The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?

How 1-800-Flowers Creates a Unique Mobile Experience  Dec 03, 2012 10:03 PM By Jim Tierney

Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.

Case Study: Orvis Moves to Multichannel Media Production System  Dec 01, 2012 10:30 AM By Karlene Lukovitz

As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft

How Ecommerce Sales Helped Black Friday Weekend Soar  Nov 30, 2012 11:22 PM By MCM staff

 

Many Merchants Support White House Retail Report  Nov 27, 2012 2:34 AM By Jim Tierney

Many merchants and retail organizations have rallied together in support of a new White House report that documents the severe impact on the retail industry if tax cuts are not extended to middle-class families in 2013.

MLB.com Shop Experience is Easy Like Cyber Monday  Nov 27, 2012 12:57 AM By Tim Parry

Baseball is a big sport, but you need tiny little fingers to navigate the MLB.com Shop on an iPad. The left-hand nav and the dropdowns are tough to maneuver if you have fat fingers, or are just clumsy like me. But once I got to where I wanted to be






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