Black Friday online sales driven by search advertising registered a 31% year-over-year increase, according to search engine marketing firm NetElixir.
Total Black Friday weekend spending online and in store reached an estimated $59.1 billion, up 12.7% from $52.4 billion last Black Friday weekend, according to a National Retail Federation survey conducted by BIGinsight.
Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email
The best laid plans at times fall short without timely feedback loops using real-time data paired with rapid decision-making. Even top Internet Retailers struggle to map adequate bandwidth, resources and skillsets at critical holiday season. Many ecommerce companies have found an answer, they partner with knowledge processing outsourcing companies (KPOs).
How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.
While third-quarter sales at J.C. Penney dropped 26.6%, CEO Ron Johnson said he continues to have confidence in the company
Industrial cleanup supplies B2B merchant New Pig experienced some delivery service delays
After being acquired by Mattress USA last month, Richard Sexton, president and CEO of furniture and home decor merchant Carolina Rustica,said his business can now focus on what it does best.
For the first time since the Supreme Court
Litle & Co., a payment processing company for consumer-direct brands, today released the results of an independent consumer survey to determine payments trends this holiday shopping season. The research found that while 60% of respondents owned a tablet or smartphone, only one in four have shopped via their mobile devices. Of those who do, the bullseye price point is $20-$100 which accounted for 63% of those purchases.