Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.
The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?
Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft
Many merchants and retail organizations have rallied together in support of a new White House report that documents the severe impact on the retail industry if tax cuts are not extended to middle-class families in 2013.
Baseball is a big sport, but you need tiny little fingers to navigate the MLB.com Shop on an iPad. The left-hand nav and the dropdowns are tough to maneuver if you have fat fingers, or are just clumsy like me. But once I got to where I wanted to be
Here’s the most comprehensive guide to Warehouse Management Systems that serve direct-to-customer fulfillment locations. You’ll find not only a comprehensive list, but comprehensive data about theses systems and the companies that manufacture and support them. You’ll learn about staffing, customer demographics, functionality, systems integration, and more.
ShopAtHome.com, the largest coupon search engine that connects upwards of 12 million consumers each month to the best deals and cash back savings, today released its Black Friday 2012 Special Report. The report compares 2011 and 2012 user data and found a marked increase in online shopping and deal hunting this Black Friday.
Black Friday online sales driven by search advertising registered a 31% year-over-year increase, according to search engine marketing firm NetElixir.