We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.
Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.
Speaking Tuesday at the National Retail Federation
Ice.com founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.
Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.
In his keynote address at the National Retail Federation’s Shop.org Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don
Employers must empower their employees to reap excellent customer satisfaction, according to an employee engagement study conducted by Maritz Research.
Asking a customer for too much information could result in purchase or opt-in abandonment. Let
Marketers need to step up to the challenges of Big Data to claim its rewards. Here
Women’s apparel merchant Chico’s FAS enjoyed a profitable second quarter as its net income soared 23%.