CRMMay 10, 2016 10:11 AM By Daniela Forte
Marketers have access to a valuable asset that can positively impact the customer experience and ad targeting. This infographic by Signal, shows how CRM data provides marketers the opportunity to shift to one-to-one marketing at a massive scale. Find out how to unlock the value of CRM data.
CRMApr 20, 2016 12:00 PM By Scott McLaren
You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.
CRMSep 23, 2015 11:22 AM By Scott McLaren
CRM isn’t rocket science, but many companies miss the basics. Here are a few simple adjustments everyone can use to improve customer relationships.
CRMJul 16, 2015 11:42 AM By David Trice
So what can retailers do in order to empower their employees to not only handle this highly evolved customer, but embrace them, build trust and nurture a long-term relationship? See the best practices to implement the best retail environment.
CRMJun 15, 2015 3:23 PM By Daniela Forte
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
CRMNov 16, 2014 7:31 AM By MCM Staff
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
CRMJun 30, 2014 10:38 AM By Mike O'Brien
A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.
CRMMar 24, 2014 12:24 PM By MCM Staff
With an updated design and CMS, St. Louis Tag’s new website positions the company as a leader in the hang tag printing industry.
CRMFeb 24, 2014 11:37 AM By Chris Vodola
Every customer touchpoint gives you, the retailer, the opportunity to deliver a “wow” experience — one that keeps the customer coming back and telling their friends about the experience. Get back to basics with these five tactics for empowering your customer service employees while simultaneously ensuring your customers feel taken care of when they reach out for help.
CRMDec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.