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CRM ARCHIVE

Turning CRM Ideas Into Action  Apr 20, 2016 12:00 PM By Scott McLaren

You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.

4 Ways to Give Your CRM a Big Boost  Sep 23, 2015 11:22 AM By Scott McLaren

CRM isn’t rocket science, but many companies miss the basics. Here are a few simple adjustments everyone can use to improve customer relationships.

The Importance of the Empowered Employee to the Future of Retail  Jul 16, 2015 11:42 AM By David Trice

So what can retailers do in order to empower their employees to not only handle this highly evolved customer, but embrace them, build trust and nurture a long-term relationship? See the best practices to implement the best retail environment.

Rue La La Reactivates Dormant Customers  Jun 15, 2015 3:23 PM By Daniela Forte

Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.

Online Retailers Lose Sales Through Irrelevant Promotions  Nov 16, 2014 7:31 AM By MCM Staff

As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.

The Three Stages of Social Customer Service  Jun 30, 2014 10:38 AM By Mike O'Brien

A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.

St. Louis Tag Launches New Website  Mar 24, 2014 12:24 PM By MCM Staff

With an updated design and CMS, St. Louis Tag’s new website positions the company as a leader in the hang tag printing industry.

5 Ways Online Retailers Can Empower Frontline Customer Service Reps  Feb 24, 2014 11:37 AM By Chris Vodola

Every customer touchpoint gives you, the retailer, the opportunity to deliver a “wow” experience — one that keeps the customer coming back and telling their friends about the experience. Get back to basics with these five tactics for empowering your customer service employees while simultaneously ensuring your customers feel taken care of when they reach out for help.

Clearing Up the Confusion Between Omnichannel and Multichannel  Dec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer

The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.

Can Social Login Really Make a Difference?  Jul 02, 2013 3:17 PM By Erin Lynch

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.






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