CRM ARCHIVE

Can you handle your customer truth?  Jun 01, 2008 9:30 PM By Wendy Lynes

Want to transform customer insight into multichannel success? All you have to do is take an analytics-driven approach. But that’s typically easier said

Live From ACCM: Power Forum Ponders the Multichannel Mystique  May 21, 2008 4:58 AM By Patrick Barnard

Orlando, FL–Multichannel merchants face a number of challenges these days — a slowing economy, rising shipping and mailing costs, and the increasing complexity of creating synergies between catalog, Web and store, to name a few.

Mind your Business  May 01, 2008 9:30 PM By MCM staff

Granted, it’s not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used

Data Mining: A Strategic Plan  Feb 26, 2008 2:19 AM By Rick Brough

There is great advice out there about the how-to of data mining. But there is precious little about the why-do. Just what can mailers do to improve their strategic grasp?

Building up your e-mail file  Feb 01, 2008 10:30 PM By Ken Magill

Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics

THE NEW SCHOOL  Feb 01, 2008 10:30 PM By Debra Ellis

Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about. Technology alone won’t help you provide customers

What is Your Crystal Ball Telling You?  Nov 21, 2007 7:48 PM By Rene Jones

The future of your organization lies in the hands of your warehouse personnel. You probably did not want to hear that, and you most certainly do not believe it! But your warehouse knows your customers better than any other department in your organization.

Using simulators to find E-LTV  Nov 01, 2007 9:30 PM By Jim Wheaton

You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.

A SLOW START  Nov 01, 2007 9:30 PM By MCM staff

Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat

Ebay had the right idea but the wrong execution  Oct 17, 2007 11:55 PM By John Federman

Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company






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