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CRMNov 01, 2007 9:30 PM By MCM staff
Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat
CRMNov 01, 2007 9:30 PM By Jim Wheaton
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
CRMOct 17, 2007 11:55 PM By John Federman
Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company
CRMOct 02, 2007 12:23 AM By Michael Greenberg
Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.
CRMSep 17, 2007 9:45 PM By Hongjie Wang
Cross selling has been shown to generate incremental profit and improve long-term customer retention. But too often, database marketers struggle to reach the difficult goal of relevancy.
CRMSep 10, 2007 9:38 PM By Lance Osborne
Poor customer recognition can have a direct, negative impact on your customers
CRMSep 01, 2007 9:30 PM By Ken Magill
One of the most telling examples of how far e-commerce has evolved in the past decade happened this summer at the eTail 2007 conference in Washington.
CRMAug 01, 2007 9:30 PM By Debra Ellis
Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community,
CRMJul 01, 2007 9:30 PM By Curt Barry
Merchants juggling multiple selling channels have enough challenges these days
CRMJun 05, 2007 10:18 PM By Kathryn Jackson
Screen pops are basically any technology, including interactive voice response (IVR), automatic number identification (ANI), or computer telephony integration (CTI), that presents corresponding data
by Andy Henshaw
Posted 1 day ago
by Channie Mize
Posted 3 days ago