MCM Growing Global




Ebay had the right idea but the wrong execution  Oct 17, 2007 11:55 PM By John Federman

Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company

The Role of Loyalty in Communication Plans  Oct 02, 2007 12:23 AM By Michael Greenberg

Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.

Three Steps to Optimize Your Cross-selling  Sep 17, 2007 9:45 PM By Hongjie Wang

Cross selling has been shown to generate incremental profit and improve long-term customer retention. But too often, database marketers struggle to reach the difficult goal of relevancy.

The Importance of Knowledge-based Customer Recognition  Sep 10, 2007 9:38 PM By Lance Osborne

Poor customer recognition can have a direct, negative impact on your customers

New dogs learn old tricks  Sep 01, 2007 9:30 PM By Ken Magill

One of the most telling examples of how far e-commerce has evolved in the past decade happened this summer at the eTail 2007 conference in Washington.

Desperately seeking CRM  Aug 01, 2007 9:30 PM By Debra Ellis

Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community,

THE ERP EDGE  Jul 01, 2007 9:30 PM By Curt Barry

Merchants juggling multiple selling channels have enough challenges these days

Making Screen Pops Pop  Jun 05, 2007 10:18 PM By Kathryn Jackson

Screen pops are basically any technology, including interactive voice response (IVR), automatic number identification (ANI), or computer telephony integration (CTI), that presents corresponding data

Resource Guide: Enterprise Content Management Solutions  Jun 01, 2007 9:30 PM By MCM staff

Digital content management is so 20th century. Just as online marketing has given way to Web 2.0, digital content management has evolved into enterprise content management, or ECM.

Top Five CRM Deployment Mistakes  May 30, 2007 11:57 PM By Rebecca Wetteman

As companies become more sophisticated about customer relationship management, we

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