CRMFeb 01, 2008 10:30 PM By Ken Magill
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
CRMFeb 01, 2008 10:30 PM By Debra Ellis
Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about. Technology alone won’t help you provide customers
CRMNov 21, 2007 7:48 PM By Rene Jones
The future of your organization lies in the hands of your warehouse personnel. You probably did not want to hear that, and you most certainly do not believe it! But your warehouse knows your customers better than any other department in your organization.
CRMNov 01, 2007 9:30 PM By Jim Wheaton
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
CRMNov 01, 2007 9:30 PM By MCM staff
Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat
CRMOct 17, 2007 11:55 PM By John Federman
Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company
CRMOct 02, 2007 12:23 AM By Michael Greenberg
Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.
CRMSep 17, 2007 9:45 PM By Hongjie Wang
Cross selling has been shown to generate incremental profit and improve long-term customer retention. But too often, database marketers struggle to reach the difficult goal of relevancy.
CRMSep 10, 2007 9:38 PM By Lance Osborne
Poor customer recognition can have a direct, negative impact on your customers
CRMSep 01, 2007 9:30 PM By Ken Magill
One of the most telling examples of how far e-commerce has evolved in the past decade happened this summer at the eTail 2007 conference in Washington.