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CRM ARCHIVE

THE NEW SCHOOL  Feb 01, 2008 10:30 PM By Debra Ellis

Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about. Technology alone won’t help you provide customers

Building up your e-mail file  Feb 01, 2008 10:30 PM By Ken Magill

Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics

What is Your Crystal Ball Telling You?  Nov 21, 2007 7:48 PM By Rene Jones

The future of your organization lies in the hands of your warehouse personnel. You probably did not want to hear that, and you most certainly do not believe it! But your warehouse knows your customers better than any other department in your organization.

Using simulators to find E-LTV  Nov 01, 2007 9:30 PM By Jim Wheaton

You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.

A SLOW START  Nov 01, 2007 9:30 PM By MCM staff

Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat

Ebay had the right idea but the wrong execution  Oct 17, 2007 11:55 PM By John Federman

Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company

The Role of Loyalty in Communication Plans  Oct 02, 2007 12:23 AM By Michael Greenberg

Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.

Three Steps to Optimize Your Cross-selling  Sep 17, 2007 9:45 PM By Hongjie Wang

Cross selling has been shown to generate incremental profit and improve long-term customer retention. But too often, database marketers struggle to reach the difficult goal of relevancy.

The Importance of Knowledge-based Customer Recognition  Sep 10, 2007 9:38 PM By Lance Osborne

Poor customer recognition can have a direct, negative impact on your customers

New dogs learn old tricks  Sep 01, 2007 9:30 PM By Ken Magill

One of the most telling examples of how far e-commerce has evolved in the past decade happened this summer at the eTail 2007 conference in Washington.






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