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CRM ARCHIVE

DMA Publishes Updated Statistical Resources  Mar 10, 2005 4:01 AM By Jeff Morris

The Direct Marketing Association (DMA) has released two books that are absolutely chock full of facts, figures and information that is essential to plan the future of a direct marketing operation. The DMA 2004 Statistical Fact Book brings together projections, statistics, and trends from over 65 leading research sources. The DMA State of the Catalog/Interactive Industry Report 2004, meanwhile, combines the resources of the DMA and Catalog Age research groups.

NETSUITE LAUNCHES NETCRM-SERVICES EDITION  Mar 10, 2005 12:40 AM By MCM staff

First On-Demand Client Relationship Management Application to Offer Features
Targeting Services Companies

2005 Retail Outlook Solid, Not Stellar  Mar 10, 2005 12:32 AM By Barbara Arnn

The Ernst & Young 2005 Retail and Consumer Products Industry Forecast is out, promising a fairly healthy year for retailers on the one hand, and a certain amount of deflation for manufacturers. Steady but not spectacular growth in the economy

Having His Say: Online vs. On-Demand Marketing Databases  Mar 07, 2005 8:15 PM By John Barth

No matter how you maintain your customer history, you certainly should have faster and smarter access to it.

Reports that once took six months to develop are routinely delivered in a month or less these days. As a result, marketing strategies have changed considerably as well. Marketers are much more targeted with their offers and the timing of them.

Today we use terms such as

Ernst & Young Consumer Trends Report  Mar 02, 2005 2:35 AM By Barbara Arnn

Ernst & Young

Slow & Steady  Mar 01, 2005 10:30 PM By Debra Ellis

There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping

Service Call  Mar 01, 2005 10:30 PM By MCM staff

Ideally, Customer Service Day (if there were such a thing) would be every day. But sadly, it would, if instituted now, come around with the same frequency

Customer Service  Mar 01, 2005 10:30 PM By Jeff Morris

DR. JON ANTONDirector, Benchmark ResearchCCDQ, Purdue University We all have our own stories of customer service nightmares. Our favorite is the time

NETSUITE DOMINATES SALES MANAGEMENT CATEGORY IN NEW FORRESTER REPORT  Feb 26, 2005 2:27 AM By MCM staff

NetSuite Ranked as Leading SFA Solution for Sales Management, Forecasting, Dashboards,
Opportunity Management, Activity Management, Customer/Partner Portals, and More
Tops salesforce.com in More than 30 Functional Areas






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