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CRMApr 01, 2005 10:30 PM By MCM staff
IF YOU LOOK HARD ENOUGH, you just may catch a glimpse of the next big thing in technology. computing, as it is widely called, is a market that’s slated
CRMMar 10, 2005 4:01 AM By Jeff Morris
The Direct Marketing Association (DMA) has released two books that are absolutely chock full of facts, figures and information that is essential to plan the future of a direct marketing operation. The DMA 2004 Statistical Fact Book brings together projections, statistics, and trends from over 65 leading research sources. The DMA State of the Catalog/Interactive Industry Report 2004, meanwhile, combines the resources of the DMA and Catalog Age research groups.
CRMMar 10, 2005 12:40 AM By MCM staff
First On-Demand Client Relationship Management Application to Offer Features
Targeting Services Companies
CRMMar 10, 2005 12:32 AM By Barbara Arnn
The Ernst & Young 2005 Retail and Consumer Products Industry Forecast is out, promising a fairly healthy year for retailers on the one hand, and a certain amount of deflation for manufacturers. Steady but not spectacular growth in the economy
CRMMar 07, 2005 8:15 PM By John Barth
No matter how you maintain your customer history, you certainly should have faster and smarter access to it.
Reports that once took six months to develop are routinely delivered in a month or less these days. As a result, marketing strategies have changed considerably as well. Marketers are much more targeted with their offers and the timing of them.
Today we use terms such as
CRMMar 02, 2005 4:16 AM By MCM staff
PORT WASHINGTON, NY
CRMMar 02, 2005 2:35 AM By Barbara Arnn
Ernst & Young
CRMMar 01, 2005 10:30 PM By Jeff Morris
DR. JON ANTONDirector, Benchmark ResearchCCDQ, Purdue University We all have our own stories of customer service nightmares. Our favorite is the time
CRMMar 01, 2005 10:30 PM By Debra Ellis
There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping
CRMMar 01, 2005 10:30 PM By MCM staff
Ideally, Customer Service Day (if there were such a thing) would be every day. But sadly, it would, if instituted now, come around with the same frequency