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CRMJun 06, 2013 12:59 PM By Erin Lynch
In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.
CRMJun 04, 2013 11:57 AM By Erin Lynch
Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.
CRMApr 23, 2013 8:23 PM By Kyle Lacy
There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the proliferation of smartphones, email will continue to become more customized to subscribers with mobile responsive email design. Social media continues to show promise with rising […]
CRMApr 05, 2013 3:22 PM By Daniela Forte
Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.
CRMApr 03, 2013 8:21 PM By Daniela Forte
Mobile, social, globalization, cloud and legacy order management systems all have a common goal: delighting the customer and earning their trust, according to a blog post by Louis Columbus on www.enterprisingirregulars.com.
CRMApr 02, 2013 10:01 PM By Jonathan Levitt
Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.
CRMApr 02, 2013 8:43 PM By Daniela Forte
Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.
CRMMar 26, 2013 4:02 PM By Steven Kramer
The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.
CRMFeb 04, 2013 8:03 PM By Paul Becker
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
CRMJan 28, 2013 3:08 PM By Mark Simpson
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?