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Stereotypes have their uses. Where would we be, for instance, without the parcel or the order size? It’s a little riskier, though, to pigeonhole customers.
It’s my contention that retailers are more likely to have better customer retention programs than catalogers. Direct marketers have all of their customers’
Warren, PA-based apparel and home products cataloger Blair Corp. appointed Cynthia Fields to its board of directors. Fields, currently president of catalog/retail
Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.
Remember the days when fulfilling an order was a simple matter of throwing stuff into a box and taping it shut? Today’s complex fulfillment processes
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it
Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed
Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog
The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even
by Curt Barry
Posted 7 hours ago
Posted 3 days ago