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CRMFeb 01, 2004 10:30 PM By Dan Wells
If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences
CRMFeb 01, 2004 10:30 PM By Debra Ellis
Customer relationship management (CRM) solutions promise integrated systems, loyal customers, and unforeseen profits. Unfortunately, something is missing
CRMNov 19, 2003 10:30 PM By MCM staff
Read O+F’s recent interview with Amit Shankardass, Solution Planning Officer for business process outsourcer ClientLogic. Topics covered include the role of business process outsourcing, the current economic outlook, new technologies such as RFID and SMS, and the nitty-gritty economics of the growing phenomenon of offshore job migration.
CRMNov 14, 2003 10:30 PM By MCM staff
Read the first part in O+F
CRMNov 01, 2003 10:30 PM By Philip McAvoy
It’s my contention that retailers are more likely to have better customer retention programs than catalogers. Direct marketers have all of their customers’
CRMNov 01, 2003 10:30 PM By MCM staff
Stereotypes have their uses. Where would we be, for instance, without the parcel or the order size? It’s a little riskier, though, to pigeonhole customers.
CRMSep 01, 2003 9:30 PM By MCM staff
Warren, PA-based apparel and home products cataloger Blair Corp. appointed Cynthia Fields to its board of directors. Fields, currently president of catalog/retail
CRMAug 25, 2003 9:30 PM By Debra Ellis
Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.
CRMAug 01, 2003 9:30 PM By Rama Ramaswami
Remember the days when fulfilling an order was a simple matter of throwing stuff into a box and taping it shut? Today’s complex fulfillment processes
CRMJul 01, 2003 9:30 PM By Curt Barry
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past