Subscribe


 

CRM ARCHIVE

Management Software Review: A Year of Competitive Change  Jul 01, 2003 9:30 PM By Curt Barry

After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past

Live from DCI Boston: ROI Is the Mantra  Jun 20, 2003 9:30 PM By Beth Negus Viveiros

(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it

B-to-B Still Waiting for Its Turnaround  Jun 01, 2003 9:30 PM By Shayn Ferriolo

Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed

Lists and Prospecting: Betty Crocker Cooks with Database Model  Jun 01, 2003 9:30 PM By Paul Miller

Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog

The Big App  Jun 01, 2003 9:30 PM By Jeff Morris

The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even

Live from Washington DM Days: PR for Direct Marketers  May 07, 2003 9:30 PM By Ray Schultz

(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will

An Easy Call to Make  May 01, 2003 9:30 PM By Rama Ramaswami

Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according

Operations and Management: Systems Then and Now  Apr 15, 2003 9:30 PM By Ernie Schell

The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted

Catalog Copy: Waking Up to the New World of Catalogs  Apr 15, 2003 9:30 PM By Herschell Gordon Lewis

Montgomery Ward? Who’s he? That was a question asked at a catalog seminar a few months ago. The venerable icons of the past, such as Montgomery Ward,

DIRECT-TO-CUSTOMER FULFILLMENT SOFTWARE 2003 REVIEW  Apr 01, 2003 10:30 PM By Curt Barry

The direct-to-customer software marketplace is a mature industry whose current trends will mark its direction for the next few years. Though sales of






© 2016 Access Intelligence, LLC – All Rights Reserved.