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CRM ARCHIVE

Catalog Technology: When a Spreadsheet Won’t Suffice  Apr 01, 2002 10:30 PM By MCM staff

Catalogers have been using a combination of spreadsheet analysis, order entry solutions, and trend forecasting software to manage their marketing analytics

2002: THE YEAR WE MAKE CONTACT?  Mar 01, 2002 10:30 PM By Jeff Morris

It wasn’t supposed to be like this. 2001 was to be the year when colonists on the Moon discovered a black monolith, which emitted an ear-piercing signal

Working Gear: Catalog/Order Management Software Review 2002  Mar 01, 2002 10:30 PM By Curt Barry

Just as direct-to-customer software has become a mature product, the recession is causing slower sales, fewer installations, and layoffs and reorganizations

Sugar & Spice  Feb 01, 2002 10:30 PM By Linda Water Nelson

But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s

Storehouse: Crme de la CRM  Jan 01, 2002 10:30 PM By Jeff Morris

One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,

Pottery Barn  Dec 01, 2001 10:30 PM By MCM staff

It all began with the Peruvian stirrup-spouted pot. When I first spotted this 2,000-year-old beauty at the Dallas Museum of Art, I was stunned by its

GOLDEN RETRIEVER  Dec 01, 2001 10:30 PM By Richard Sawyer

If you’re still chasing CRM, ERP, SCM, VIM, TIM, and what have you, you’re barking up the wrong tree. None of these much-heralded applications have had

People News  Dec 01, 2001 10:30 PM By MCM staff

Sandpoint, ID-based apparel cataloger Coldwater Creek appointed Daniel Griesemer senior vice president of retail. Previously, Griesemer held upper management

Great Expectations  Oct 01, 2001 9:30 PM By MCM staff

Common sense will tell you that if you don

The 3-D Customer  Oct 01, 2001 9:30 PM By Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,






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