CRM ARCHIVE

Catalog Technology: When a Spreadsheet Won’t Suffice  Apr 01, 2002 10:30 PM By MCM staff

Catalogers have been using a combination of spreadsheet analysis, order entry solutions, and trend forecasting software to manage their marketing analytics

Working Gear: Catalog/Order Management Software Review 2002  Mar 01, 2002 10:30 PM By Curt Barry

Just as direct-to-customer software has become a mature product, the recession is causing slower sales, fewer installations, and layoffs and reorganizations

2002: THE YEAR WE MAKE CONTACT?  Mar 01, 2002 10:30 PM By Jeff Morris

It wasn’t supposed to be like this. 2001 was to be the year when colonists on the Moon discovered a black monolith, which emitted an ear-piercing signal

Sugar & Spice  Feb 01, 2002 10:30 PM By Linda Water Nelson

But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s

Storehouse: Crme de la CRM  Jan 01, 2002 10:30 PM By Jeff Morris

One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,

GOLDEN RETRIEVER  Dec 01, 2001 10:30 PM By Richard Sawyer

If you’re still chasing CRM, ERP, SCM, VIM, TIM, and what have you, you’re barking up the wrong tree. None of these much-heralded applications have had

People News  Dec 01, 2001 10:30 PM By MCM staff

Sandpoint, ID-based apparel cataloger Coldwater Creek appointed Daniel Griesemer senior vice president of retail. Previously, Griesemer held upper management

Pottery Barn  Dec 01, 2001 10:30 PM By MCM staff

It all began with the Peruvian stirrup-spouted pot. When I first spotted this 2,000-year-old beauty at the Dallas Museum of Art, I was stunned by its

The 3-D Customer  Oct 01, 2001 9:30 PM By Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,

Great Expectations  Oct 01, 2001 9:30 PM By MCM staff

Common sense will tell you that if you don






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