CRM ARCHIVE

CUSTOMER CARE: Getting with the (Loyalty) Program  May 01, 2001 9:30 PM By MCM staff

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s

from the editor’s files  May 01, 2001 9:30 PM By MCM staff

DID YOU KNOW? An employer needs 50 days on average to fill a vacant position. The average cost of recruiting a new employee is $4,588. Industrial engineers

People News  May 01, 2001 9:30 PM By MCM staff

Mt. Laurel, NJ-based Roosevelt Paper Co. announced that Jeff Goldberg joined the outside sales staff at the company’s Richwood, KY, facility. Goldberg

WEB SUCCESS in 10 easy steps  Apr 01, 2001 9:30 PM By Larry Martine

The annals of e-commerce history will remember the year 2000 as the year that should have been. According to research firm Webmergers.com, at least 210

Double the treasure  Apr 01, 2001 9:30 PM By MCM staff

Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the

ask the experts  Apr 01, 2001 9:30 PM By MCM staff

If you are responsible for online privacy issues in your company, your mantra should be Know, say, do. Know what your company is doing, say what your

Eddie Bauer Approaches CRM Through Channel Motivation Process  Mar 28, 2001 10:30 PM By Melissa Dowling

Oak Brook, IL–With a catalog, a retail chain, and a Website, apparel marketer Eddie Bauer has taken a closer look at customer relationship management

For Brookstone, an EAI System Is Hard to Find  Mar 15, 2001 10:30 PM By Paul Miller

One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has

Pillar to Post  Mar 01, 2001 10:30 PM By Roger L. Kingsland

Turnover, technology, and CRM are the three most significant influences in the current call center market.

Short Takes  Mar 01, 2001 10:30 PM By David Pluviose

Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM.






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