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CRMMar 01, 2000 10:30 PM By MCM staff
The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.
CRMJan 01, 2000 10:30 PM By Diane Cyr
It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’
CRMSep 01, 1999 9:30 PM By Paul Miller
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.