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CRMMay 16, 2000 8:40 PM By MCM staff
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
CRMMar 01, 2000 10:30 PM By MCM staff
The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.
CRMJan 01, 2000 10:30 PM By Diane Cyr
It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’
CRMSep 01, 1999 9:30 PM By Paul Miller
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
by Tim Parry
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