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CRM ARCHIVE

LIST & DATA STRATEGIES GLOSSARY  May 20, 2000 12:24 AM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

CROSS-CHANNEL MARKETING GLOSSARY  May 16, 2000 8:40 PM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

PAPER, BRICKS & CLICKS: 10 STEPS TO CHANNEL INTEGRATION  Mar 01, 2000 10:30 PM By MCM staff

The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.

In search of CRM  Jan 01, 2000 10:30 PM By Diane Cyr

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’

CUSTOMER RELATIONSHIP MARKETING: Building strong relationships  Sep 01, 1999 9:30 PM By Paul Miller

CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.






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